Kid App-titudes: Trends in Digital Play

Kid App-titudes: Trends in Digital Play

Dr. J. Alison Bryant Co-CEO & Chief Play Officer

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2016 PlayScience-CGA Report

•  What the report covers: •  Top apps for 6-14s •  Key & preferred app features •  Educational factors/features •  Decision making & purchase •  International trends/differentiators

•  Methodology: •  Online survey with kids (and their parents):

•  France: 1126 •  Germany: 822 •  U.K.: 883 •  U.S. (Last Year): 1355

•  Fielded January 2016 (U.S. survey fielded June 2015) •  Focus on “playful” apps across category and store

Play, play, play… (almost) every day!

•  xx

US 44%

Tablets are tops!

Top Apps Overall

Fun RULES!

US 70%

What a girl (and boy) wants..

•  Excitement * •  Accomplishment •  Competition *

•  Familiar characters •  Humor * •  Simplicity •  Creativity/Self-Expression

* Especially strong for German kids

Top Girl Apps

Top Boy Apps

Age influences

•  Familiar characters •  Excitement •  Humor

6-8s 9-11s 12-14s

•  Accomplishment •  Excitement •  Imagination

•  Accomplishment •  Challenge •  Socialization

Top Apps for 6-8s

Top Apps for 9-11s

Top Apps for 12-14s

UK kids have more download autonomy

Education & engagement are key for parent choice

US 21%

US 11%

US 17%

US 12%

US 8%

The Bottom 5 (all under 10%)

J. Alison Bryant, PhD Co-CEO & Chief Play Officer [email protected]

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copy of the full report! www.SandboxSummit.org

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