Kickstarter - A Crowd Funding Platform

Strategic Management

By Amar Bysani

Bringing creative projects to LIFE

“The What”KickStarter is a new way to fund creative projects.

Official Launch April of 2009

Each Kickstarter Campaign is independently created.

Together, creators and backers make projects happen.

Creator’s keep 100% ownership of their work. Creative works were funded this way for centuries.

Backing a project is more than just giving someone money.

Project & Company profits

Idea blueprint is broadcasted

Online

Idea Generation

Crowd Funding the Campaign

Like minded online crowd

Company receives funds

Funds are forwarded

to the Creator

Campaign rewards the

crowd“The How”

1 28

7 3

6 5 4

2009 40 people pledged $1084 to 7 projects.

2010 $27.6 million was pledged on Kickstarter Projects.

2011 $99 million was pledged on Kickstarter Projects. Kickstarter featured in Mashable, Wired, Tom’s Guide & many more.

2012

2.2 Million people pledged $320 million on Kickstarter Projects. 17 Projects alone raised $1 Million+ In October Kickstarter opened its base to United Kingdom. #2 Publisher of Graphic Novels Incident in new Baghdad, Bus stop in Georgia, & World’s first Pizza Museum.

2013

3 Million people pledged $480 million on Kickstarter Projects. In September & November Kickstarter opened to Projects based in Canada, Australia & New Zealand. Pebble was given birth along with Oculus Rift, Human powered Helicopter, Skatepark, Inocente, & Satellites.

2014 Over $1 Billion has been pledged by more than 5.8 Million people funding more than 57000 Creative projects.

Timeline

Partners CustomersCustomer RelationsValue PropositionKey Activities

Cost Drivers

ChannelsKey Resources

Revenue Streams

❖ Business & Entrepreneurship communities

❖ Large Organisations & Foundations

❖ Payment Gateways & providers

❖ Raise funds from family, friends & social networks; all online with minimal effort.

❖ Anybody can do it

❖ Transparent, horizontal funding mechanism

❖ Platform Research & Development

❖ Marketing

❖ Education of the Market

❖ Partnership development

❖ Project setup support

❖ Campaign advisory & ancillary services

❖ Social media support

❖ Project Creators

❖ Kickstarter Campaign Supporters

❖ Crowd-funding platform

❖ Social Media

❖ Word of Mouth

❖ Partner Programs

❖ Crowd-funding platform

❖ Marketing & Education Team

❖ Online Social Networks

❖ Platform development & maintenance

❖ Marketing & Customer education costs

❖ Staff salaries

❖ Project Commissions - 5% from Successful project funding

❖ Emergence of Secondary streams

Business

Model

Canvas

Major developments in the Macro industry

In 1884 Newspaper publisher “New York World” raised $100,000 from 125,000 towards the Statue of Liberty in 6 Months.

Types of crowd funding.

Time taken to fund a project or cause.

Drivers in developing third world countries and economies.

Establishing last mile funding for Startup’s around the world

Creators & Co-founders

Hackers & Coders

Support Team

Graphic & Web Designers

No. of Employees 78

Manpower Planning

Charles Adler

Yancey Strickler

Perry Chan

My ViewIt helps build a long lasting community base with the backers in the website.

Strict project guidelines establish an ethical practice. Avoids duplication.

Successful projects become self sustaining Startup’s.

Transparent funding system allows smooth flow of funds and marketing activities.

Optimal utilisation of resources.

Questions?

Thank You!