KHAITAN

8/9/2019 KHAITAN

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8/9/2019 KHAITAN


8/9/2019 KHAITAN


KHAITANKHAITAN

8/9/2019 KHAITAN


TAG LINE OF KHAITANTAG LINE OF KHAITAN

It tagline is :It tagline is :--

³KHAITAN³KHAITAN -- the name is enough´the name is enough´

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LOGO OF KHAITANLOGO OF KHAITAN

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CHAIRMANCHAIRMAN

MR. S.K KHAITANMR. S.K KHAITAN

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INTRODUCTIO NINTRODUCTIO N

In 1971,S.K KHAITAN founded KHAITANIn 1971,S.K KHAITAN founded KHAITANelectrical ltd in Kolkata.electrical ltd in Kolkata.

Features like great design, great performance andFeatures like great design, great performance andnovelty in design made KHAITAN to acquire 15%novelty in design made KHAITAN to acquire 15%share in total fan industry sales.share in total fan industry sales.

In the last financial year, Khaitan Electrical'In the last financial year, Khaitan Electrical'registered a gross profit of R s 5 Crore on a totalregistered a gross profit of R s 5 Crore on a totalturnover was R s 129 Crore.turnover was R s 129 Crore.

With the introduction of the total electrical solution,With the introduction of the total electrical solution,the company hopes to cross the R s 200the company hopes to cross the R s 200--crore turnover crore turnover in the current financial year .in the current financial year .

The company is exporting to neighboring countries. The company is exporting to neighboring countries. Exports generate approximately 8 per cent of theExports generate approximately 8 per cent of thecompany's total sales. company's total sales.

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VISION OF KHAITANVISION OF KHAITAN

Every day there is a new horizon to conquer,Every day there is a new horizon to conquer,

new goal to achieve. So vision of KHAITANnew goal to achieve. So vision of KHAITAN

Continues to grow. Continues to grow. S K KhaitanS K Khaitan

Chairman, Khaitan Group of Chairman, Khaitan Group of

CompaniesCompanies

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A trailA trail--blazing missionblazing mission

It is my mission to take the brand from strength to strength byIt is my mission to take the brand from strength to strength bytapping new markets, creating new models and continuouslytapping new markets, creating new models and continuouslyupgrading quality. After all, my name too is at stake. upgrading quality. After all, my name too is at stake.

Sunil K KhaitanSunil K KhaitanViceVice--Chairman, Khaitan Group of CompaniesChairman, Khaitan Group of Companies

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AWARDS AND ACHIEVEMENTSAWARDS AND ACHIEVEMENTS

ISO 9001 for the Kolkata and Hyderabad factories (includingISO 9001 for the Kolkata and Hyderabad factories (includingdesign)design)

Awards from Export Promotion Council, Govt. of IndiaAwards from Export Promotion Council, Govt. of India

CE Marking for our ceiling fanCE Marking for our ceiling fanThe CSA certification marking, with the adjacentThe CSA certification marking, with the adjacent

Indicator: NR TL/C Indicator: NR TL/C ± ± CanadaCanada

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MARKETING MIXMARKETING MIX

OR OR

4 P¶S OF MARKETING4 P¶S OF MARKETING

MAR KETING MIX

PRODUCT PR ICE PLACE PROMOTIO N

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PRODUCTPRODUCT

KHAITAN offers two types of KHAITAN offers two types of

product: product:

Domestic productDomestic product

Industrial productIndustrial productDomestic product include:Domestic product include:--

Kitchen appliancesKitchen appliances

Electrical appliancesElectrical appliances

Air Cooler Air Cooler

Cooler kit and FHP motors.Cooler kit and FHP motors.

Table fans , ceiling fanTable fans , ceiling fan

+

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INDUSTRIAL PRODUCTINDUSTRIAL PRODUCT

H.D ExhaustH.D Exhaust

Air circulator Air circulator

MancoolersMancoolers

Axial flowAxial flow

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PRICEPRICE

KHAITAN offers different types of fans for differentKHAITAN offers different types of fans for differentconsumer segments :consumer segments :--

For lower end segment ,It introduces a separate brandFor lower end segment ,It introduces a separate brandnamed µZOLTA¶ where the price startednamed µZOLTA¶ where the price started

from R s 878.from R s 878.

For middle class consumer ,it introduces ceiling fanFor middle class consumer ,it introduces ceiling fanof R s. 1300.of R s. 1300.

For upper class people , KHAITAN designer fansFor upper class people , KHAITAN designer fans

raging from R s. 50000 to R s.1,00,000.raging from R s. 50000 to R s.1,00,000.

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PLACEPLACE

It includes both channels of distribution and physicalIt includes both channels of distribution and physicaldistribution.distribution.

Channel of distribution includes:Channel of distribution includes:--

D

irect dealer network D

irect dealer network Khaitan city outletsKhaitan city outlets

Khaitan fantasy outletKhaitan fantasy outlet

Physical distributionPhysical distribution

Khaitan has made it¶s presence in Indian as well as inter Khaitan has made it¶s presence in Indian as well as inter national market also by offering good quality andnational market also by offering good quality andinnovative products.innovative products.

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PROMOTIONPROMOTION

KHAITAN was the first fan industry to advertise onKHAITAN was the first fan industry to advertise ontelevision. It¶s promotional activities featured famoustelevision. It¶s promotional activities featured famous personalities µHemaMalini¶ Karishma Kapoor¶and personalities µHemaMalini¶ Karishma Kapoor¶andwho said:who said:--

³Main Khaitan fan hoon´³Main Khaitan fan hoon´

Sales Promotion activitySales Promotion activity

In off In off--season Khaitan offers free silver season Khaitan offers free silver

coin with each product purchased tocoin with each product purchased toincrease sales.increase sales.

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COMPETITORSCOMPETITORS

OR IENTOR IENT

COMPTO NCOMPTO N

USHAUSHA

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QUALITY WITHOUTQUALITY WITHOUT

COMPROMISECOMPROMISE

TheR

eplacement Bond ensures that the customer always comesTheR

eplacement Bond ensures that the customer always comesfirst. It is a bond signed by the Chairman of the Company,first. It is a bond signed by the Chairman of the Company, promising to replace any Khaitan fan with a manufacturing promising to replace any Khaitan fan with a manufacturingdefect, discovered within one year of its purchase,with a newdefect, discovered within one year of its purchase,with a newone. one.

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SWOT ANALYSISSWOT ANALYSIS

STR EGENTHSTR EGENTH

Market segmentationMarket segmentation

Good and innovative designGood and innovative design

WEAKNESSWEAKNESS

Good quality of it¶s competitor Good quality of it¶s competitor

product Orient and Compton. product Orient and Compton.OPPOR TU NITYOPPOR TU NITY

Increase in sales by 15%Increase in sales by 15%

due to boom coming in real estatedue to boom coming in real estatesector sector

Chinese Govt. withdrawChinese Govt. withdrawmanufacturing incentive from Indianmanufacturing incentive from Indian

market.market. Variety and designer model of fans.Variety and designer model of fans.

THR EATTHR EAT

Increase growth of un organizedIncrease growth of un organizedsector .sector .

KHAITAN

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