1 EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from the very first dinersin the late 18thcentury, when the world realized the concept of paid dining experience. Now, the worldcannot live without the taste of a McAloo Tikki or the zing of a Zinger. The bottom line being that theorder-to-eat MNCs have taken over the market like ants on a corpse, gobbling up every ounce of it.This sector has slowly covered all income groups of consumers and has targeted to achieve a marketshare of the highest percentage and the ever increasing competition is resulting in more profitableoptions for the consumers.The consumers are being served with a range of food and beverages to relish on catering every style of taste and preferences. With growing competition the food giants have take their services to a higherlevel with better decreased serving time, value for money prices and changing specialties in theirproducts.The following report is a comparative analysis of the operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate theservices of the two food giants. It covers factors like the product variety, customer reach, pricingstrategies, hospitality management, customer relationship management, supply chain management andemployee satisfaction programmes.The survey was based on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice was differentiated into various factors
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EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of
daily aswell as occasional use for the consumers. The use of the products can vary from industrial
purpose toprivate consumption. One such thriving industry in the modern world is the food and
beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of
the mostattractive target sectors for multi-national corporations. The concept evolved from the very
first dinersin the late 18thcentury, when the world realized the concept of paid dining experience.
Now, the worldcannot live without the taste of a McAloo Tikki or the zing of a Zinger. The bottom
line being that theorder-to-eat MNCs have taken over the market like ants on a corpse, gobbling up
every ounce of it.This sector has slowly covered all income groups of consumers and has targeted to
achieve a marketshare of the highest percentage and the ever increasing competition is resulting in
more profitableoptions for the consumers.The consumers are being served with a range of food and
beverages to relish on catering every style of taste and preferences. With growing competition the
food giants have take their services to a higherlevel with better decreased serving time, value for
money prices and changing specialties in theirproducts.The following report is a comparative analysis
of the operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an
overview of various factors that differentiate theservices of the two food giants. It covers factors like
the product variety, customer reach, pricingstrategies, hospitality management, customer relationship
management, supply chain management andemployee satisfaction programmes.The survey was based
on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice
McDonald’s vs KFC McDonald’s and KFC are everybody’s favorite food trip destinations. When you like hambur gers, McDonald’s is always the top option. When you like fried chicken, KFC is always the first thing
thatcomes to everyone’s mind. The reason for this is these companies claim of particular
products thathave became their trademark until now. The difference between McDonald’s and KFC is
mainly thecuisine.
McDonald’s 1940 is the birth year of McDonald’s and they have started everything. Their Speedier ServiceSystem
that was introduced in their very first restaurant is being followed until now in modern day fast food
chains. Their very first mascot was a man with a head of a hamburger that is wearing a chef’s hat.
Itwas replaced by McDonald’s ever popular clown man. McDonald’s is recorded to currently serving
58million customers each day in 119 countries. Their restaurants differ from their settings, some offer
by-passers with their drive thru service, some have playgrounds for kids but are just counter service
alone.Some of their restaurants have outer seats as well. McDonald’s signature colors are red
and yellow.Their well-supported products are their famous hamburgers, breakfast offers, desserts,
chickensandwiches and French fries. For vegetarian customers, McDonald’s have offerings that are
suitablefor them. When it comes to regional branches, McDonald’s are known for being fond of
offering thesecountries food taboos for them to have some sort of relationship with people around. For
example,Portugal McDonald’s are the only ones who have soup in the menu. Another example would