Kfc Presentation

NORASIKIN BT ABDURRAHMAN AISYAH BT MOHD DIAH NOR ILYANI BT KORI NORHAZWANI AFIQAH BT FARID NADIA BT ALLIAS

• Kentucky Fried Chicken (KFC) as our study materials.• selected on the basis of the

influence that KFC is still strong among the fast food restaurant

INTRODUCTION

• A fast food restaurant, sometimes known as a quick service restaurant or QSR, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service

ANALYSIS OF THE INDUSTRIES

• KFC Corporation is a chain of fast food restaurants based in Louisville, Kentucky. KFC has been a brand and operating segment.• Founded as Kentucky Fried Chicken

by Colonel Harland Sanders in 1952.

BACKGROUND KFC

• Principles• The KFC principles are adapted from the YUM!

Dynasty Model :PASSION FORMULA FOR SUCCESS HOW THEIR LEAD

PRINCIPLE AND SUCCESS

Porter’s 5 force

Sustainable competitive advantage model

Strength• Name recognition and reputation : world

largest chicken restaurant • Locally-Manufactured Products-QSR brand

guarantee/halal certificate• KFC Secret recipe• Having in- house supplier• Technology

Swot analysis

WEAKNESSES• KFC concentrates on only one single market-

Based on Chicken product• KFC product is not as better should be.• Lack of focus on R&D

Swot analysis

OPPORTUNITY• overseas expansion with the rapid economic• Demographic trends (demand for food eaten

outside of the home)• non saturated fast food industry –people might

see only mc Donald’s their competitors• As long as Malaysian like Chicken, so KFC can

continue their effort to added more variation of their chicken product

Swot analysis

THREAT• Consumer health food trend• Economic crisis• New entrants –Popeye(Wangsa walk)• Malaysian worlds obesity

Swot analysis

Micro Environment

• Company• Supplier• Customer• Employees

Environment analysis

Macro Environment (not controlled by the company)

• Demographic factor• Technological factor• Political factor• Cultural factors

Environment analysis

Problem analysis

Problem analysis

Options and recomendations

• long term• Delivery• Mobile trucks –Fast food mobile

truck• Beef product

conclusionAfter our research on KFC, we come to conclude that KFC has good products as far as chicken items are concerned. These products are very valuable and according to the perceived values of customers. Their customers are increasing every day. They are also going to increase their target market all over the world as well as in MalaysiaMoreover a good organization, not only working with their own strategy but have the attitude to learn our competitor strategy and take it as excellent opportunity to strengthen our strategies .We wish this research may inspire those who read this report to develop their own business on future.