KFC: A WEDDING FEAST Skive’s Creations
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KFC: A WEDDING FEAST
Skive’s Creations
Company Profile Skive’s Creations is a advertising agency
that came into being on December 15, 2014
Creative house
Media buying and planning
Social Media Marketing
Who are we?
Who are we?
The Brief PURPOSE:
Capture the essence of wedding festivities and make KFC an active part of the celebrations.
PRODUCT: KFC Wedding Festival
ObjectiveOur objective is to come up with innovative gift ideas and a thoroughly colorful marketing campaign
Full Fledge Campaign design
Past Trends
Homemade Wedding Meals
Pakwan Houses
Wedding Halls
Variety in Menu
Caterers and Facilitation Services
Restaurants‘ Customize Order
User’s Behavior and Habits
Trend Driven Audience
Fashion Statement
Competitive Analysis No Direct Competitor
Restaurants like BBQ Tonight do customize wedding orders
Have tendency to become a Fashion Statement
Campaign Proposal
Positioning KFC remains a vital part in life’s all stages
and ages
Traditional menu can be given a break
Theme Cultural Set Up
Traditions and Values Consideration
Color Scheme: Red White Purple Gold
Possible Promotion Time Period
Wedding Seasons: December – January June – July Post Ramadan Post Moharram
Co-Branding
Wedding Halls Sada Bahar The Palm
Catering Service Providers Rajput La Rosh
Gifts and Vouchers Breakfast from Bride’s family to the
couple on the first morning
Honeymoon Package
Tour Bus for ten couples
TVC
TVC
TVC
Actors and Dresscode
Print Campaign
Radio Campaign
Out Of Home Campaign
Social Media and Internet Marketing
Sites Jang .com.pk Dawn.com
Relevant traffic
Dawn.com Statistics
Dawn.com Demographics
Jang.com.pk Statistics
Jang.com.pk Demographics
Research Analysis Sample Size of 250 respondents
Age Group: 17 – 35
Multiple Professions
Do you think menu of a wedding is a significant factor?
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
5
10
15
20
25
30
35
40
45
50
49.003984063745
18.7250996015936
2.39043824701196 1.19521912350
598
27
Do you prefer that there should be an innovative addition to this menu?
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
5
10
15
20
25
30
35
40
45
50
21.1155378486056
47.8087649402391
16.3346613545817 13.1474103585
657
1.59362549800797
As a guest, would you prefer seeing KFC as an addition to the wedding menu?
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
5
10
15
20
25
30
35
8.76494023904383
23.5059760956175 22.7091633466
135
30.2788844621514
14.7410358565737
As a host, would you place such a brand in your event's menu?
Strongly Agree Agree Neutral Disagree Strongly Disagree
0
5
10
15
20
25
30
35
5.57768924302789
28.6852589641434
22.3107569721116
33.4661354581673
9.9601593625498
Preference for Wedding Meal
10
10
20
30
40
50
60
7062.1513944223
107
37.8486055776892
Biryani/QormaKFC/McDOnalds
Kids Preference
10
10
20
30
40
50
60
70
80
90
100
7.96812749003984
92.0318725099602
Biryani/QormaKFC/McDOnalds
Event Preferred
10
10
20
30
40
50
60
70
6.37450199203187
65.7370517928287
27.8884462151394
ShadiMehndiValima
Serving Style
10
10
20
30
40
50
60
14.7410358565737
57.3705179282869
27.8884462151394
Collective/old way of serv-ing is more convenient
Table Serving is more convenient
Families should eat together, no matter how food is served
Research Inference People agree to welcome innovation in wedding
meals but are reluctant about having fast food in the menu
First mover disadvantage
Adults prefer traditional meal
Kids have preference to KFC/Mc Donald
Mehndi is the preferred event for fast food
Recommendations Co branding with wedding halls; present
menu cards to the clients while booking
Mehndi can be the start up event
Loyal Customers to be targeted
Emotional Advertising Strategy
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