Keyword Research Webinar

How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns

Keyword Research

Why Does It Matter?

The Keyword Research Process

1- Discovery 2- Analysis

100 – 1,000

5 - 15

KeywordDiscovery

Google Keyword ToolYour home page

Other pages

Your competitor’s site

The Keywords on Your Mind

Other Keyword Research Tools

• KeywordDiscovery.com• WordTracker.com

Spy on Your Competitors

Spy on Your Competitors

Spy on Your Competitors

Dig Deeper

Some Ideas to Find Keywords• What your business is (“Internet marketing agency”)

• How you help your clients (“Rank first on Google”, “Romantic getaway”)

• Products you sell (“Search Engine Optimization”)

• Similar or competing products (“vacuum cleaner”, “XM-100”)

• Attract the right audience (“how to increase productivity”)

KeywordAnalysisfor SEO

Search Volume

Current Ranking

http://tools.seobook.com/firefox/rank-checker/

Competition

http://www.seomoz.org/keyword-difficulty/

Relevancy

• Use common sense

• Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”

Relevancy

ChoosingThe RightKeywords

Choosing the Right Keywords

• Primary Keywords (5-15)– 50% Broad 50% Long-Tail– 1 page per keyword

• Secondary Keywords (100-500)– 100% Long-Tail– Up to 10 related keywords per page (e.g. “black

electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)

KeywordAnalysisfor PPC

Keyword Analysis for PPC

• Test ALL your keywords– Set up the Google AdWords tracking code (Tools >

Conversions) – See which ones bring you traffic– And which ones bring you SALES/LEADS

Thank You!

Zeke Camusio503-367-7561

[email protected]

www.TheOutsourcingCompany.com

Two Announcements

• Social Media Marketing Video:

• Google AdWords Advanced Tactics:

www.TheOutsourcingCompany.com/blog

Questions

Download the Slides and the Spreadsheet Template

www.bit.ly/zeke-keyword-research