“Advanced Keyword Modelling” How to Quickly Uncover How People Search in Your Niche Richard Baxter, Founder, SEOgadget
“Advanced Keyword Modelling” How to Quickly Uncover How People Search in Your Niche
Richard Baxter, Founder, SEOgadget
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How to make decisions on your
navigation with KW categorisation
Required reading:
http://mz.cm/kwcategories
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Today’s lesson: construct a beautiful chart just like this one using VLOOKUP and Pivot
charts
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LET’S DO SOME
Time to do a live demonstration – take a look at these two posts for further info: http://seogadget.co.uk/how-to-make-a-pivot-table-and-chart-in-excel/ and http://www.seomoz.org/blog/keyword-research-using-
categories
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(International) Keyword Expansion
Required reading:
http://bit.ly/adwordsapi
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GOOGLE SUGGEST
Ubersuggest. THE Google suggest scraper tool. Also scrapes Google News!
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Scrape Ubersuggest with XPathonURL. Simples!
Language query can be changed
for most geo locations
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GOOGLE ADWORDS API PLUGIN FOR EXCEL
1) You’ll need an API Key: http://code.google.com/apis/adwords/
2) Download: http://seogadget.co.uk/google-adwords-plugin-excel/
3) Sit back and generate your keyword volumes
Capture search volumes and seasonality data straight into Excel
http://seogadget.co.uk/google-adwords-plugin-excel/
=getAdWordStats()
=getAdWordIdeas()
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SUGGEST SERVICE IN TAIWAN
The ArrayGetAdwords ideas query fetches suggested keywords from the Adwords API for
ANY country code
Richard Baxter, Founder, SEOgadget
Twitter: @richardbaxter
Blog: seogadget.co.uk
Email me: [email protected]
Thanks for listening!
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Appendix Stuff there’s no time to talk about
at SES but too useful to delete!
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WHERE DO I RANK FOR THESE KEYWORDS?
Rank checking is never perfect, but If you’re using a decent proxy service located in the correct host
location, the data is useful – especially for measuring visibility by keyword group / content type
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YOU CAN GET RANKINGS VIA GDOCS
Check out the point made by Tom Critchlow about the use of the &time query for larger scrapes here:
http://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/
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QA FORUMS ARE AWESOME FOR BLOG POST IDEAS
View this Gdocs spreadsheet: http://bit.ly/9Fs7aF via:
http://seogadget.co.uk/playing-around-with-importxml-in-google-spreadsheets/
http://www.seomoz.org/q/browse?utf8=%E2%9C%93&visibility=0&time_range=0&sor
t=0&x=54&y=9&limit=10
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GENERATE CONTENT IDEAS
Using Google Docs to generate awesome content ideas:
http://seogadget.co.uk/using-google-docs-to-generate-hot-content-strategies/
1. Google Discussions
2. Google News
3. Bing News (best
match)
4. Bing News (most
recent)
5. Digg (most dugg)
6. Digg (most recent)
7. Reddit (Top)
8. YouTube Top Rated
9. Topsy Latest Tweets
10. Topsy Latest Top
Trending Tweets
11. Blog Catalog
12. Yahoo Answers (most
answered)
13. Twittorati Search
14. AllThingsNow (Most
popular FB shares)
15. Fark (latest)
16. Fark (most popular)
17. How Stuff Works
18. Redux
19. Helium
20. Cracked
21. Wiki Answers
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LEARN HOW PEOPLE ARE ASKING QUESTIONS
I like this! https://freekeywords.wordtracker.com/keyword-questions