Keynote: The Future of Brand is Experience

From Monologue to Dialogue

ROIReturn on Ignorance

What is brand?

BrandWhat we say and do

ExperienceWhat people feel and share

Expe

rienc

e D

ivid

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Relentlessly Relevant Brands are the Brands that matter most in people’s lives.- Prophet.com, Brand Relevance Index

Experiences is everything.

Experience is the new brand.

THE FUTURE OF MARKETING IS EXPERIENCE DESIGN

What is X?X=Creating such memorable moments for your customers through every encounter they have with your brand – all day, every day

Is it true mobile search has overtaken desktop search?

90%of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online.

73%say getting useful information from a business is the most important attribute when selecting a brand.

Smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs (your site is too slow).

Remember when you were told to stop daydreaming and how it made you feel? Please don’t stop.We need dreamers (and doers) now more than ever.#dontquityourdaydream

CTIONSEACTIONSRANSACTIONS

There is no box.

Brian Solis [email protected] Group, a Prophet [email protected]/influencer/briansolisFacebook.com/thebriansolis