Keynote Slides: Creating the Future of News

Creating the Future of News

@rossdawson

Finite players play within boundaries

Infinite players play with boundaries

- James Carse

Drivers

Leadership

Vision

NewsValue

DistributionRevenue

Drivers

Source: IDC, EMC

Total global digital information

Information explosion

Source: University of Southern California Marshall School of Business

US Households, hours spent on media each week

Insatiable appetite for media

Rising expectations

Participation in media

Source: GSMA, Cisco

News is mobile

Vision

Media economy

Infinite news

Social value Industry value

Successful transitions

Value

Creating value across ecosystems

Faster shifts in brand and reputation

News

Flickr credit: Joe deSouza

Everythingeverywhere all the time

Professionals and amateurs

Crowds for newsApplication ExamplesReporting iReport

Investigation Sunlight Foundation

Data gathering WNYC

Data sifting The Guardian

Story selection Slashdot, Cheezburger

Fact checking Reddit

Story compilation Storify

Writing Deseret Connect

Video Cell Journalist

Copyediting Soylent

Metadata BBC Metadata

Funding Matter

Live newscuration

Open sourceintelligence

Automatedjournalism

Efficient content creation

Algorithms

Professionals

Crowds

Multi-format news flow

Data and the power of visualization

Source: New York Times

Distribution

New interfaces to information

Trusted aggregation for the individual

Personalized news

Distributed content

Source: Interbrand, Marshall van Alstyne

Platform business

Essentials of platform strategy

Other platformsAnalyze platforms: trade-offs, costs, choices

Identify potential paths and scenarios

Apply game theory

Establish commitments and contingencies

Profile complementary participant pools

Design compelling, accessible offer

Create value for participants

Enable participants to create value

Own platforms

Revenue

Flickr credit: Eric Caballero

The great experiment

Branded content

Fulltransparency

Crowdfundingjournalism

True community is connection

Leadership

Governance for transformation

Upside Risks Risks of NOT transforming

Participate in growth of media economy

Implementing the wrong strategy

Extinction

Create immense social and shareholder value

Loss of staff who can’t accept change

Irrelevance

Build future-relevant brand

Lose oldest generation audience

Brand destruction

Develop and communicate a distinctive vision

Complement professionals with crowds and automation

Develop individual and organizational capabilities

Experiment with revenue models

Establish a responsive platform strategy

Be bold!

Strategic agenda

Build unique news companies

Drivers

NewsDistributionRevenueLeadership

VisionValue

The journey of creating the future

Create the future of news!