Keynote new ads portfolio IAB - Colloque 2016 - Consumer First

#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst

15’

#ConsumerFirst

AVEC PUB

12sec

load time

SANS PUB

6sec

load time

ONFOCUS

#ConsumerFirst

12sec

load time

=

2.48pages par session

6sec

load time

=

3.27pages par session

+30 %

pages par session

ONFOCUS

#ConsumerFirst

ONFOCUS

#ConsumerFirst#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

Desktop Expand Mobile Expand

#ConsumerFirst

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#ConsumerFirst#ConsumerFirst

#ConsumerFirst

Pop Up AdsSideways Expand /Hover expand

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

Ad not more than 25% of screen height

#ConsumerFirst

#ConsumerFirst

ONFOCUS

#ConsumerFirst

VISIBILITÉ VS CPM VISIBILITÉ VS FILL RATE

VISIBILITÉ VS RPM

AUDIENCE SQUARE

ONFOCUS

#ConsumerFirst

Contenu75%

Pub25%

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst

#ConsumerFirst#ConsumerFirst

#ConsumerFirst