Keynote Bi

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Drive Greater Business Insight Across the Enterprise

Presenters Name

Presenters Title

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Lets start with a simple proposition

Everyone in your company can do their jobs

better if they made decisions and took

actions based on actual information rather

than best guess or how we did it lastyear

Sounds simple, but.

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BI Challenges Today

Fragmented

In-consistent

Report-centric

Restricted

Non-IntuitiveHasnt the promise of BI

been there for the pastdecade?

not easy to achieve!

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BI Needs to Evolve

Focused:Process efficiencyor cost reduction

Scope:Department

Reporting

Operational:Improvebusiness

effectivenessScope:Multidepartment

CPM (dashboards,

KPIs)

Strategic:Integratedbusinessexecution andmanagement

Scope:

Enterprise,Partners,Customers

Cross-businessanalytics

Increasing business value

Op

port u

nistic

T

actica

l

Strateg

ic Pervasive:Agility with changeand innovationScope: Users,Executives,Enterprises,Departments,Partners,Customers

Available in awide range ofapplications,tools, mediums

Decide ManageMeasure Optimize Lead InnovateDiscover

Type A

Type B

Type C

Source: Gartner, Business Intelligence Scenario: Pervasive BI, Gartner Symposium ITxpo 2006

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Key Developments in BI

#1 priority with CIOs

Gartner 2006 CIO Survey Merrill Lynch CIO Survey

Source: Gartner EXP 2006 CIO Survey Source: Merrill Lynch Survey of 100 CIOs in North America

To what extent will your Investment

in each of the following

technologies change in 2006

Ranking

2006 2005

Spending

Increase

Business Intelligence (BI) +4.8%1 2

Security Enhancement Tools +4.5%2 1

Mobile Workforce Applications +3.9%3 3

2006 CIO Technology Priorities

Aug Oct

2004 2004

Business Intelligence /

Data Warehousing

Table 3: What areas are your top Spending Priorities

Jan

2006

Feb Sep

2005 2005

42% 48% 41%28% 53%

Security 42% 42% 36%31% 27%

ERP 12% 26% 28%32% 17%

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Pervasive useAnalysts

Real-time, predictive dataHistorical data

Insight-driven business process

optimization

Reporting results

To:From:

Unified infrastructure & prebuilt analytic

solutionsAnalytic tools

The Evolving Role of BI

Unified, enterprise viewFragmented view

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optimization

Reporting results

To:From:





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From Analysts To Pervasive Use

Everyday business tool for

everyone in the enterprise

Fast, intuitive access toactionable insight

Right data at the right level

Organizations areincreasing spending onBI as BI evolves from itsreactive, departmental

roots to become morepervasive and strategic in

driving businesstransformation.

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From Analysts To Pervasive Use

People-Process-Technology

Paradigm Shift: Pervasive BI Driving Business Transformation

BI Driving Business Transformation

IT Driving BI

Business Strategy

People Process

Applications

BI Platforms

Data Integration& Management

Infrastructure

BI Platforms

Data Integration& ManagementInfrastructure

Pervasiv

eBI

Decide

Align

Measure

Optimize

Innovate

Discover

Measure

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optimization

Reporting results

To:From:





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From Historical DataReal-Time, Predictive Data

New demands are for relevant insight based on historical and real-time data Proactively delivered anywhere, on any device, when it can be used

immediately to maximize the value of information

TimeTime

TimeTime

TimeTimeTimeTimeOLAPData

(Cubes)DataWarehouse

OperationalSources

(Real-timeData) IT Builds

Reports

Sample Traditional Business Intelligence Flow

UserReceives or

AccessesInformation

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From Historical DataReal-Time, Predictive Data

New demands are for relevant insight based on historical and real-time data Proactively delivered anywhere, on any device, when it can be used

immediately to maximize the value of information

AggregateData (Cubes)

DataWarehouse

OperationalSources

Next-Generation Business Intelligence Flow: Consolidate. Augment. Deliver

Insight based onHistorical and

Real-TimeSources

Delivered Where and WhenNeeded in Time to Drive Action

Web

Wireless Operationa

l

eMail

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Real-Time, Predictive Data: Customer CaseReducing Expenses at [customer name here]

XX+ users

Analyze

Improved .

Reduced

Compliance .. Accesses .

Enter quote here

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optimization

Reporting results

To:From:





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Fragmented Unified, Enterprise View Enterprise-wide BI architectures and solutions cutting across departments

enabling new value to be obtained from existing systems Enterprise information model to achieve single source of truth across toolsand applications

File or XML

Sources

Query & Report Portal/ScorecardOLAP Analysis Data Mining

OLTPBack

OfficeSAP BWEnterprise

DW

Department

Data Marts

Relational (SQL) Sources

Multi-

dimensional

(MDX) Sources

OtherRMM/

CEW

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Enterprise BI Architecture

Pervasive. Comprehensive. Hot-Pluggable.

BI

Platform

ProactiveDetectionand Alerts

DisconnectedAnalytics

Ad-hocAnalysis

MS OfficePlug-in

Reporting &Publishing

InteractiveDashboards

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OracleCustom Apps

FilesExcelXML

BusinessProcess

Calculation and Integration Engine

Intelligent Caching Services

Simplified Business Model and Abstraction Layer

Intelligent Request Generation and Optimized Data Access Services

Advantages:

Consolidate data

Standardized

platform

Unified metadata,shared services

Seamless user

experience

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Oracle, MSFT AD

iPlanet, NovellOthers ..

Enterprise BI ArchitecturePervasive. Comprehensive. Hot-Pluggable.

XML

Excel

Flat Files

Multi-

Dimensional

SAP BWOracle

Microsoft

SQLServer

Teradata IBM DB2

OLTP

ODS

Data

Warehouse/ Marts

Oracle BI Suite Enterprise Edition

Oracle

ApplicationsSiebel PeopleSoft SAP MS Office

Leverage any Data Source

Optimized native SQL; Source-specific function

Plug into existing applications / portals

SOA, SOAP API, JSR168/WSRP, workflow

Access with other tools

Open SQL query interface

Other

BI Tools

Portals

Other Apps

Security

Comprehensive support

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Unified View: Customer Case Study[Customer Name Here]

Deployed

Centralized

Analysis

Increase

Leverages

Enter quote here

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Reporting ResultsBusiness Process Optimization

Embedded in business

workflows

Improve business processeswith better insight

Business intelligence (BI)is . [enter quote here]

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Example: Business Process OptimizationSupply Chain Optimization

How is the marketingcampaign doing?

What is the

forecasted demand?

Will inventory keep up

with the demand?

What could we do to

meet the demand?

Would we succeed?

Are we likely to have the

same problem?

ANALYZE

PREDICT

BUSINESS RULES

MONITOR.

COMPARE

PREDICT

SCENARIOMODELING

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Business Process Optimization: Customer CaseTaking Service to the Next Level at [Customer Name Here[

Drive Increased

Increased .

Improved

Improved

Enter quote here

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optimization

Reporting results

To:From:

Unified infrastructure & prebuilt analytic solutionsAnalytic tools



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DW Design

Benefit from BI Applications while

maintaining single BI architecture

Build from Scratchwith Traditional BI Tools BI Applications

Back-end

ETL andMapping

Define Metrics& Dashboards

Training &Roll-out

Prebuilt ETL Business Adapters forOracle, SAP, others

Prebuilt DW designAdaptable to your enterprise DW

Role-based dashboards and alertsThousands of pre-defined metrics

Weeks or months

Pre-built ETLTailoring

DW Design Mod

Specific Metrics& Dashboards

Training & Rollout

Quarters or Years

Faster deployment Lower TCO

Assured business value

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PipelineAnalysis

TriangulatedForecasting

Sales TeamEffectiveness

Up-sell /Cross-sell

Discounting

Analysis

LeadConversion

Receivables /Payables Analysis

CustomerProfitability

ProductProfitability

RegulatoryCompliance

Expense

Management

Cash FlowAnalysis

ChurnPropensity

CustomerSatisfaction

ResolutionRates

Service RepEffectiveness

Service Cost

Analysis

ServiceTrends

CampaignScorecard

ResponseRates

ProductPropensity

Loyalty andAttrition

Market Basket

Analysis

Campaign ROI

SupplierPerformance

InventoryAnalysis

ProcurementCycle Times

InventoryAvailability

Employee

Expenses

BOM Analysis

EmployeeProductivity

CompensationAnalysis

ComplianceReporting

WorkforceProfile

Turnover

Trends

Return onHuman Capital

Oracle BI ApplicationsComplete suite of analytic applications

Sales

Analytics

Financial

Analytics

Workforce

Analytics

Supply Chain

Analytics

Service &

Contact Center

Analytics

Marketing

Analytics

Travel& TransAutoComms.

& Media ComplexMfg.

Consumer

Sector Energy FinancialServices HighTech

Insurance

& Health LifeSciences PublicSector

Other Operational& Analytic Sources

Oracle BI Suite Enterprise Edition Comprehensive, Integrated, Hot-Pluggable Infrastructure

Prebuilt adapters: Siebel Oracle SAP PeopleSoft

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Oracle: Your Strategic Partner for BI

Oracle is well positioned to be the leader in BI and deliver to

the proposition that was introduced at the very beginningEveryone in your company can do their jobs better if they made

decisions and took actions based on actual information rather

than best guess or how we did it last year.

Greater Business

Insight Across the

Enterprise

Business Analytics Business Process Execution BPEL Data Warehousing Database Database Business Applications in N.A.

HR Applications Globally Supply Chain Applications Customer Relationship Management

Enter customer quote

here and customer logo

below

Source: IDC

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Oracle: Your Strategic Partner for BI

Data Consolidation

Tools Consolidation

Vendor Consolidation

Integrated with Applications

Enter customer quotehere and customer

logo below.

Oracle is the only vendor in the BI market who can provide

you with a complete enterprise-wide BI architecture.

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The Industrys Most Comprehensive BI Solution

Oracle OLAPOracle Data MiningOracle PartitioningOracle Warehouse Builder

DATA WAREHOUSINGDATA WAREHOUSING

BUSINESS INTELLIGENCE PLATFORMBUSINESS INTELLIGENCE PLATFORM

Oracle BI Suite Standard EditionOracle BI Suite Enterprise Edition

Oracle BI

Applications

PRE-BUILT BUSINESS INTELLIGENCE APPLICATIONSPRE-BUILT BUSINESS INTELLIGENCE APPLICATIONS

Oracle Daily

Business Intelligence

Oracle Corporate

Performance Management

PeopleSoft Enterprise

Performance Management

Oracle Real-Time Decisions

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Pervasive

Pervasive Insight delivered when and where it is needed

Actionable Insight embedded into normal daily activities

Guided analytics integrated with business workflows

Comprehensive without Compromise

A complete, integrated solution to address all BI needs of the

entire enterprise

Pre-integrated with Oracle technology stack

Best-of-Breed components

Hot-Pluggable Supports heterogeneous historical and real-time data sources

Open and extensible to maximize the current systems

Common enterprise information model

Summary:The Industrys Most Comprehensive BI Solution

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Appendix A

Customer Case Study slides develop

as many as appropriate

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Sample CustomersSample Customers Key BenefitsKey Benefits

The Worlds Leading Companies Are

Choosing Oracle Business Intelligence

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Customer Case Study:Improving xxx at [customer name here]

Improve Significant increase in

Deployed

Greater

Enter customer quote here

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Customer Case Study:Honing in on Customer Loyalty at [customer name here]

Deployed Improve

Ties together

Higher success rate

Customer quote here

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Appendix B

Some Usage Scenarios with screen

shots

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Business Process Optimization:

An Example

High customer turnover rate

Spending millions of dollars in replacement costs High customer acquisition cost

Currently customers on an average are using 2 products and

theyd like to achieve an average of 4 products / customer

A major financial services company is experiencing thefollowing challenges:

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Upon caller identification,

Robert is recognized as a high-value customer holding several

accounts at National.

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In addition, upon caller identification,

based on Roberts customer profile,the decision engine predicts thatHome Purchase Mortgage is the

offer most likely to be accepted byRobert and

that Robert currently has a low

risk of churning, and therefore noretention treatment is warranted.

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Upon noting Roberts call reason, fees inquiry,

this new in-context information iscommunicated to the decision engine

in real-time.

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Based on the new in-context information,

the decision engine predicts inreal-time that Roberts churn risk hasreached a critical level, and that the

most appropriate retention treatmentis an upgrade to platinum account

status.

At the same time, no next bestoffers are recommended, asretention management takes

priority over cross- and up-selling.

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Appendix B

Miscellaneous Slides

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Business Intelligence Tools Market Size

0

2,000

4,000

6,000

8,000

10,000

2006 2007 2008 2009 2010

Query, reporting and analysis Advanced analytics Database-embedded BI

$M

illio

ns

Source: IDC, March 2006

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Integrated Business Intelligence Database

Analytic Functions Integrated in Database

Integrated Business Intelligence Tools

Best-of-Breed, Next Generation Business Intelligence

Platform

Integrated Analytic Applications

Pre-Built, Industry Specific Analytic and Corporate

Performance Applications

Oracle BI Product Strategy

Wi t C T T S

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WinterCorps TopTen Survey

Oracle has the largest commercial:

Database @ 100.4 TB data warehouse

UNIX Data Warehouse

Linux Data Warehouse

Linux OLTP system

Scientific database @ 222.8 TB Oracle powered:

Nine of the worlds top ten UNIX OLTP systems

100% of all reported Linux DSS and OLTP systems

Four of the ten largest Data Warehouses

Three of the five largest OLTP systems

Source: Winter Corporation, November 2005

Keynote Bi

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