ASAS 2015 14 October 2015
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ASAS 2015 14 October 2015
Maarten van den Heuvel
Co-founder Weekly Innovation Started Founded in Holland @mvdheuvel
Market disruption
Startups Business models
Have you heard of
$1.31 billion quarterly streaming revenue
Innovating online entertainment since 2007
taken over by Google for
$3.2 billion Innovating home automation since 2010
Market valuation of
$50 billion Innovating transit since 2009
900 million users sending 64 billion messages p/day
Innovating communication since 2009
1,500,000+ listings in 190+ countries Innovating travel since 2008
200% year-on-year user growth Innovating music since 2006
What do all these companies have in common?
1) They were founded in Holland in the 21st century 2) They have the ambition to transform their industry
3) The founders have never clubbed a baby seal
100K UNIQUE VISITORS
60 ACTIVE COUNTRIES
1200 STARTUPS
IN OUR FIRST MONTH WE’VE HAD
Uncovering local startup scenes
New business models arise• Supply and demand find each other much easier • Every market is a vulnerable • Startups turn business models upside down, are flexibel and personal,
and work together where possible • Setting the new standard for: customer experience, markets, payments,
relationship consumer-producer • In the end it comes down to: platforms, freemium & subscription models
Weekly Innovation
We help companies innovate by translating trends and ideas into a viable product
concept, within one week.
Field research
“If you seek growth, innovation isn't your best friend... it's your only friend.”— Jeff DeGraff, Dean of Innovation
Why is it such a challenge to be truly innovative?
Why is it such a challenge to be truly innovative?
ideas
everyone has great ideas from daily experiences, the hard part is to get
them out and select the best
daily business
daily business withholds companies from focusing on
what’s next
trends
industries are changing fast, making it hard to truly understand
the latest developments
Intellectual horse power to transform visionary thinking into products.
M W F
TT
MondayIntake & insights
TuesdayTrends
WednesdayBrainstorm & ideation
FridayProductize & pitch
ThursdayConcepting
“At the end of the day, the only way to change
is through products.”— Satya Nadella, CEO Microsoft
Product Service
Online
OfflineScissors
We believe that a product can be anything. Physical or digital. A traditional product or a productized service.
What is a product?
Uber
Productize it Trends translated, vision applied
Innovative The next big thing
Simple Easy to grasp
Tangible To be appealing
Presentable For fast decision making
Shareable Viral in the organization
Customer focused Of course…
The productizing guidelines
Destroy your business
Problem
Solution
Message
Business Model
Channels
CustomersList the top problem(s) of
your target users.
List your target customers
and users.
Outline a possible solution to
solve the main problem.
State a clear and compelling
unique value proposition.
Describe how you will make money
(cost & revenue sources).
Mention your path to
customers.
Draw a logo
Name your wrecking ball
What does your current business do?
How does your current business earn money? / What is the business model?
This canvas will help you destroy your own business model, before someone else does it for you.
The Destroy Your Business Canvas is a Weekly Innovation product.
We kindly borrowed some elements from Business Model Canvas and Lean Canvas.
1. Start here ▾
2. Continue here and take a swing at it ▸
Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.
Constant exploration is needed
goweekly.co @gowkly
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