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Efficient appvertising Monday, September 12, 11
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Keynote Appmarketing Sept 2011

May 09, 2015

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Appsfire
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Page 1: Keynote Appmarketing Sept 2011

Efficient appvertising

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Page 2: Keynote Appmarketing Sept 2011

What is appsfire?

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Page 3: Keynote Appmarketing Sept 2011

The ultimate discovery suite We help developers in getting their app

discovered, downloaded and used efficiently

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Page 4: Keynote Appmarketing Sept 2011

international reach: US, Europe, Asia

What makes us unique?

powerful and engaging visual discovery

3 million user base social discovery: connect to your friends’ apps

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Page 5: Keynote Appmarketing Sept 2011

Getting the first users is super easy

andFREE

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Page 6: Keynote Appmarketing Sept 2011

• Make a GREAT app (design, icon, simplicity)

• Tease like a movie trailer

• Ping Bloggers

• Make it Free for a day - price shifting (not an android)

• Get featured by APPLE or GOOGLE

• reach rapidly 50k/100k users

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Page 7: Keynote Appmarketing Sept 2011

But then....

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Page 8: Keynote Appmarketing Sept 2011

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Page 9: Keynote Appmarketing Sept 2011

SO YOU’RE START THINK APP MARKETING

MEANING APP DISCOVERY

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Page 10: Keynote Appmarketing Sept 2011

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Page 11: Keynote Appmarketing Sept 2011

• Barter / cross promotion

• App networks: openfeint, mgmoco, scoreloop

• Iterate often: a new release is a message to your users

• Work your metadata

• Localize: X downloads

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Page 12: Keynote Appmarketing Sept 2011

FREE MARKETING IS NOT ENOUGH

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Page 13: Keynote Appmarketing Sept 2011

COST OF NEW DOWNLOAD: $0.5/1

COST OF NEW PAID APP DL: $1.5/ 2+

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Page 14: Keynote Appmarketing Sept 2011

BAD NEWS:

IT’S NOT ENOUGH!

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Page 15: Keynote Appmarketing Sept 2011

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Page 16: Keynote Appmarketing Sept 2011

RETAINING IS MORE DIFFICULT THAN ACQUIRING

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Page 17: Keynote Appmarketing Sept 2011

• Consider users NOT downloads

• Listen and talk to users

• ask and answer feedback

• Animate

• inform and keep up to date

• tease / notify

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Page 18: Keynote Appmarketing Sept 2011

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Page 19: Keynote Appmarketing Sept 2011

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