Keynote #4 transformative tangibles by francesca lanzavecchia and hunn wai

I t a l y & S i n g a p o r e

#LanzavecchiaWai

Who is L+W?

Francesca, Hunn, Mauro & Francesco

TRANSFORMATIVE TANGIBLES

@LanzavecchiaWai

#LanzavecchiaWai

#UXSG #Transformation #TransformativeTangibles

Social Media Housekeeping

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#LanzavecchiaWai

Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,Mirage, Antolini, Nodus, Bosa and Alcantara.

Design Explorations for Experiential

Paediatric Waiting Room Systems

Presented to H.Miller

design leadership end

2014. Project to be

TACO service table for the nomadic

living space

In production, launched

at Salone de Mobile

2015

VIP Interior for AW169 helicopter

Available for client

specification 2015

Who we’ve worked with

Brand + MaterialConceptual Explorations Commissions

Curated by Giulio Cappellini &

Domitilla Dardi

Produced & exhibited at

the MAXXI museum in

Rome 2012 & 2015

Exquisite Ceramic Wall-pieces


at Salone de Mobile

2015

Artisanal Hand-Knotted Carpets / Edition of 5 per

model


at Salone de Mobile

“AGORÀ” marble expo stand

+ installation

Produced & launched

at Rho Fiera, Salone de

Mobile 2015

"TRANSITION"porcelain stoneware

tile system


at Cersaie 2015

#LanzavecchiaWai

Aviation,Healthcare,Childcare,Furniture Collections,Industrial Design,Limited Editions,Artisanal Objects,Fast-moving Lifestyle Goods,Interior Finishing Products,Tradeshow Stands,Wearables...

Domains we have entered

#LanzavecchiaWai

Our creative toolbox contains ethnographic research, industrial design, branding & identity,art direction for marketing & communications.

This results in a potent set of capabilities that allows us to engage projects contextually frommacro-to-micro, and manifest strategic solutions.

MacroMicroContext

Our Creative Toolbox

#LanzavecchiaWai

We uncover new opportunities and gaps within existing frameworks using research methods that immerse and get us close to the ground, close to the stakeholders, close to the context.

Quantitative + Qualitative Research

Surveys

Interviews

Shadowing

Observational Research

Workshops

User-Journey Mapping

Qualitative &

Qualitative Research

#LanzavecchiaWai

Practice Loci

Manufacturing+

MaterialIntelligence

Research+

Evidence

DefinedContexts forInnovation

UserExperience

BusinessVision&

Strategy

Manufacturing+


Branding,Marketing +

Comms.

#LanzavecchiaWai

The Perfectly Aligned Project

Manufacturing+


Research+

Evidence

DefinedContexts forInnovation

UserExperience

BusinessVision&

Strategy

Manufacturing + Material

Intelligence

Branding,Marketing +

Comms.

#LanzavecchiaWai

L+W Process - Build-up of Domain Knowledge Base

Business Strategies

Target Market

ConsumerMotivations

Product Systems

ArchetypesNarratives

Contexts

User ExperienceJourneys

BehaviorsSupported

Material &Colour

BehaviorsSupported

Aesthetic Language Design Semantics

ProjectDomain

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TRANSFORMATIVE TANGIBLES

#LanzavecchiaWai

It’s all about Relationships

Ritu

alBehavior

Identity

Rela

tions

hipRelationship

Relationship

Contextual

Objects

Relationsh

ip

Envir

onm

ent

-in-c

onte

xt

Relationship

User

Rela

tions

hip

Project

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Digital Relationships + Experience Systems

#LanzavecchiaWai

Relat

ionshi

p Relationship

Relati

onsh

ip

ContextualO

bjects

Relationship

Envi

ronm

ent

-in-c

onte

xt

Relationship

User

Rela

tions

hip

Project

Relationship

ContextualDigital

Ritu

al

Behavior

Identity

Connectedness

It’s all about Connectedness

#LanzavecchiaWai

Narratives we are interested in:

- Designing the Problem, Designing the Solution

- Turning Matter into Products- Rehumanizing Experiences

- Changing Perceptions of the Status Quo

- Agile Flow between

Work, Play, Living, Dining & Socializing

L+W Narratives

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Experiences Powered by Physical Relationships

Habituated Behaviorial Code

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The L+W process

analyze & optimize

prototype

learn

test

co

ncei

ve

develop launchypothesis

Fueled By Insight Driven By CreativityRealizeFocused On Delivery

BusinessHuman& Emotiondesires - needs

h

#LanzavecchiaWai


#LanzavecchiaWai

No Country for Old menDomestic Objects for the Elderly

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No Country for Old Men

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Market

Ripeness forMeaningfulInnovation

Design DecisionMaking

MechanismL+W’s

Design Mission


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“Edgar Allan Poe

There is no exquisiteness in beauty without a little strangeness in proportion

PROaestheticsDisability Artifacts 01

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PROaesthetics - Disability Artifacts 01 / 2008

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Meetin

gs w

ith m

anufa

cturers

and

ortho

ses p

rodu

cers

Phys

iatris

t &

phys

iothe

rapis

ts

cons

ultati

on

Blog “Pœ

tics o

f

Frailty

”30

inter

views

with

ques

tionn

aires

10 in

-dep

th

inter

views

Materia

l

expe

rimen

ts

Produ

ction

of m

ore

than 4

0 proto

types

The Design Process


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In Real Life / 2011

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DomesticElderly Aid Objects


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Over 65 - Senior target1. Active: retirement as a second life

2. Wants to maintain a good quality of life

3. Wants to live in an elegant way, discreet & comfortable

4. Loves being surrounded by pleasant objects

5. Does not like to be identified as a senior

6. Partially reduced motor skills and senses


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Navigating in the dark

& the light

Getting around &

moving objects

Hold, raise,lower, handle

Keeping balance,staying in position,

leaning

Sitting, lying down,getting up froma sitting position

Remembering, recording, writing

down

To prepare food, cutting, cooking,

washing up

Clean, fix,fold, store

Open & close containers

Communication, maintaining

contact, ensuringavailability on

communication devices


#LanzavecchiaWai

Obser

vatio

n

Marke

t res

earch

Inter

views

Phys

iatris

t &

phys

iothe

rapis

ts

cons

ultati

on

Materia

l

rese

arch

Desig

n &

proto

typing

User

feed

back

on th

e produ

cts

The Design Process


#LanzavecchiaWai

Highfunctionality

Intuitive & æsthetics-led function

Ease of use

Comfort

Reduces physical effort

Contemporary,not medical--looking

Non-mechanization of the body & home

Employment of warmer & nobler materials

A balance ofæsthetic & performance

OurAims


#LanzavecchiaWai

“Current Elderly Aids medicalize the home & ostracize their users,how do we make them desirable, humanized and design-aligned?

Which Elderly behaviors need to and can be supported?

Which furniture archetypes can be augmented?”


#LanzavecchiaWai

Key Areas for Intervention

1. Walking aids that also aid your lifestyle. 2. A desk lamp that helps you to view.

3. A chair that helps you get up.


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No Country for Old Men - TOGETHER canes

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Design Implementation

No Country for Old Men - TOGETHER canes

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No Country for Old Men - MONOlight

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No Country for Old Men - ASSUNTA chair

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No Country for Old Men Collection / 2012

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Wallpaper* Cover

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Wallpaper* Design Awards 2013 Nomination

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University of Michigan - HEALTH: Present Predicaments in Architecture and Urban Planning / 2013

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Include 2015, Royal College of Art, London / Disruptive Inclusive: Disruptive ideas in inclusive design

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Press - No Country for Old Men

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Elle Deco International Design Awards 2014

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TACO for Cappellini / 2015

For further conversations: [email protected]

@LanzavecchiaWai

Great to have met all of you!

#LanzavecchiaWai

Thank you!