Perception & Reality of LTE Mar 26 th 2015 Samsung Networks Business
Perception & Reality of LTE
Mar 26th 2015
Samsung Networks Business
ATable of Contents
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Global LTE Market
Perception & Reality of LTE
- Voice
- Speed
- Monetization
- Capacity
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Continuous LTE Subscription Growth
2
(Source : GSMA Jan. 2015)
WCDMA
LTE
83M154M
2007
2015
200M
450M
37M
2005
2006
2013
2014
823M
ATable of Contents
Samsung Electronics. All Rights Reserved. Confidential and Proprietary.
Global LTE Market
Perception & Reality of LTE
- Voice
- Speed
- Monetization
- Capacity
VoLTE is VoIP.Will it have good performance?
Voice
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Perception of mobile VoIP
6
Call Setup time Bad
Latency Bad
Quality Poor
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Faster Connection of VoLTE
7(Source : Samsung Internal)
LTE3G4.5 sec 1.05 sec
Average call setup time
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Wider Voice Spectrum of VoLTE
8
50 Hz 7,000 Hz
VoLTE
200 Hz 3,400 Hz
3G
5,000 Hz
Crickets Sound wave over 5,000 Hz
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Better Voice Quality of VoLTE
9
3G
MOS 3.6
CSR 99.60%
HSR 99.9%
LTE
MOS 4.3
CSR 99.99%
HSR 99.9%
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Samsung VoLTE Experience
10
Worlds 1st Commercialization
8Million
3G already has high speed.Who needs higher speed?
Speed
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Perception of 3G Data Speed
12
3G data speed Is enough
Average speed 5.1 Mbps
Peak speed 21 Mbps
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Speed Comparison Between 3G vs. LTE (1/3)
(Assuming 3 users are using the same cell simultaneously)
13
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Speed Comparison Between 3G vs. LTE (2/3)
14
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Speed Comparison Between 3G vs. LTE (3/3)
15
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Speed Enhancement in Korea Avg. DL
16
(10+10MHz) (20MHz) (10+20MHz)(5MHz) (10MHz)
(Jul. 2014)(Jul. 2013)(Jul. 2011) (Mar. 2014)
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User Video Experience vs. Network Load
17
Video Traffic Model : 240 sec HTTP Live Streaming
Channel Bandwidth : 20MHz + 20MHz (FDD)
0% 10% 20% 30% 40% 50% 60% 70%
48
60
36
15
20
10
4
6
21
QHD
HD
Full HD
UHD
Cell Load
Bu
ffe
rin
g Ti
me
(se
c)
2.3Mbps
4.3Mbps
8.0Mbps
16Mbps
HD
FHD
QHD
UHD
# of video user
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(300Mbps)
Samsung Commercial CA Experience in Korea
18
World 1st commercial 2 Band CA
(Jun. 2014)
(225Mbps)
World 1st commercial 3 Band CA
(Dec. 2014)
2 Band CA 3 Band CA
800M (10M) + 1.8G (20M) + 2.1G (10MHz) 800M (10M) + 1.8G (10MHz)
I need more spectrum to accommodate more subscribers.
Capacity
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Higher Spectral Efficiency of LTE
1.02 bps
3.89 bps
(77.8 Mbps @ 20MHz)(5.1 Mbps @ 5MHz)
20
How to Make Profit from LTE?
Moneti-zation
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Data Consumption 3G vs. LTE
22
LTE users consume more data
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ARPU Increase in Korean Market
23
ARPU
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0%
20%
40%
60%
80%
100%
Global Smartphone Sales
24
LTE exceeds 3G from 2015
2015
45%
30%
19%
11%7%
10% 8%6% 6% 5% 5%
55%
70%
81%
89%
91%
73%
60%
50%
46%41%
36%
2%
17% 32% 43%
LTE
3G
2G2007 2008 2009 2010 2011 2012 2013 2014 2016 2017
48% 54% 59%
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More Mobile Video Friendly Smartphone
25
(Source : Somospostpc)
80%(2014)
Larger screen Higher resolution
Over 4.5 screen (%) Over HD smartphone (%)
(Source : Display Search Smartphone Quarterly, 2014)
51%(2014)
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Mobile Traffic Increase with High Portion of Video
1.5 EB
15.9 EB
26
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Mobile IPTV
subscription
Mobile IPTV Subscription Growth in Korea
27
5.1Million
(Source: Operator, Korean government)
LTE data consumption(per user / month)
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Mobile IPTV, New Revenue Source in Korea
Olleh tvmobile
Btvmobile
U+ HDTV
(Incl. eMBMS)
SKT
KT
LGU+
28
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eMBMS Business Model
HD channels at Subway line #2
Commercial eMBMS service in Korea
Pope visit (Aug. 2014) Asian game (Oct. 2014)
29
Mobile IPTV(Jan. 2014 ~)
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AT&T(2015, C)
Verizon Wireless(2015, C)
EE UK (2014,D)
Three UK(2014, T)
KPN NL(2014, T)
Orange FR(2014, T)
Vodafone DE (2015, T) IFR DE
(2015, T)
TelecomItalia IT(2015, T)
Meo PT(2015, T)
Reliance Jio(2014, T) SingTel
(2014, T)
China Telecom (2014, T)
Globe Smart (2015, C)
Telstra (Jan 14, T)
Polkomtel PL(2015,T)
LTE Broadcast eMBMS Global Status
30
(Source : GSA report, Oct. 2014)
Etisalat(2014, T)
KT (Jan. 14)
T : TrialD : DemonstrationC : Commercial
Worlds 1st
commercialization
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Why LTE?
31
LTE is better than 3G
LTE
Faster MoreEconomical
AllService
(Voice, Data, Broadcast)
Easier to Operate
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Others
Europe
China
USA/Korea/Japan
Global LTE Subscription Portion
33(Source : GSMA Jan. 2015)
450M
2014
823M
(297M)
(292M)
(130M)
(104M)
2015
Others
Europe
USA/Korea/Japan
China
51%
20%
17%
12%
(229M)
(91M)
(76M)
(54M) (297M)
(292M)
(130M)
(104M)
36%
36%
16%
12%
(296M)
(292M)
(130M)
(105M)
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UserInitial Play-out
DelayRe-bufferingPercentage
VideoMOS
Device 1 2 Sec 2 % 4.2
Device 2 7.3 Sec 43 % 2.1
Samsung Video Analytics
Good Bad
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eMBMS service expansion in Korea
35
eMBMS in KTs Baseball Stadium (Mar 2015 )
ICT stadium : eMBMS, Beacon, NFC, Giga-Wifi all available
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Benefit of VoLTE (3/3)
36
VoLTE(50 ~ 7,000Hz)
3G/Normal LTE Voice(200 ~ 3,400Hz)
Crickets sound wave : over 5,000Hz
Option1
Clear & HD Voice
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Speed comparison between 3G vs. LTE
3G LTE
57 16
13
2.3 0.6
3 44
(Assuming 3 users are using the same cell simultaneously)
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Speed comparison between 3G vs. LTE (Backdata)
38