Key Website Features for Adult Student Recruitment

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11

Key Website Features for Key Website Features for Adult Student RecruitmentAdult Student Recruitment

©Robert E. Johnson, Ph.D. 2009©Robert E. Johnson, Ph.D. 2009

Adult Student Recruitment and Retention Adult Student Recruitment and Retention ConferenceConference

Madison, WIMadison, WIOctober 26-27, 2009October 26-27, 2009


6 tips to help your online marketing…6 tips to help your online marketing…

People are impatientPeople are impatient







Frustration kills marketing…Frustration kills marketing…

Search engines that don’t workSearch engines that don’t work

Broken linksBroken links

Links that don’t take people to what they Links that don’t take people to what they

expectexpect

Out-of-date informationOut-of-date information

Content people can’t scan in 5-secondsContent people can’t scan in 5-seconds


Public university distance learning Public university distance learning students…students…

20% 15% 10% 5% 0% 5% 10%

Up-to-date

Accurate

Complete

Language

Contact

Participation

Open

Recommendations

Search

Navigation

Layout

Visual appeal

Speed

Negative votes Positive votes


The very first impression…The very first impression…

The 5 Second RuleThe 5 Second Rule


Critical… the first 5-second impactCritical… the first 5-second impacthttp://www.devry.edu/http://www.devry.edu/


Easy to find academic Easy to find academic programs…programs…


10 high visibility program choices…10 high visibility program choices… http://admission.emerson.edu/graduate/http://admission.emerson.edu/graduate/


Another program focused entry point… Another program focused entry point… http://www.cel.cmich.edu/programs/http://www.cel.cmich.edu/programs/


And another…And another…http://www.arbor.edu/edu_channelmain.aspx?id=38746http://www.arbor.edu/edu_channelmain.aspx?id=38746


Clear academic program Clear academic program presentation…presentation…


Easy to scan for key points…Easy to scan for key points…http://www.worldcampus.psu.edu/iMBA.shtmlhttp://www.worldcampus.psu.edu/iMBA.shtml


Easy to find online classes…Easy to find online classes…


Don’t make people search all classes…Don’t make people search all classes…http://www.umassulearn.net/classes/winter-2010/onlinehttp://www.umassulearn.net/classes/winter-2010/online


Video makes marketing Video makes marketing personal…personal…


Life experience leads to education…Life experience leads to education…http://realpeople.waldenu.edu/video-tim.cfmhttp://realpeople.waldenu.edu/video-tim.cfm


Coping with family challenges…Coping with family challenges…http://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfmhttp://www.kenan-flagler.unc.edu/programs/emba/advance/balance.cfm


Blogs aren’t just for teens…Blogs aren’t just for teens…


Especially for adultsEspecially for adultshttp://blogs.targetx.com/umbssw/http://blogs.targetx.com/umbssw/


Easy task completion…Easy task completion…


Easy cost calculator…Easy cost calculator…http://adultlearner.njit.edu/admissions/financialaid/index.phphttp://adultlearner.njit.edu/admissions/financialaid/index.php


Easy to chat, inquire, apply…Easy to chat, inquire, apply…http://www.mbaregis.com/http://www.mbaregis.com/


Simple, quick to ask for info…Simple, quick to ask for info…https://www.scps.nyu.edu/contactUs.htmhttps://www.scps.nyu.edu/contactUs.htm


Another strong example…Another strong example…https://www.devry2.com/landing6/default.aspx?vc=140432https://www.devry2.com/landing6/default.aspx?vc=140432


Special attention for special Special attention for special groups…groups…


Especially for the military…Especially for the military…http://www.discoverstedwards.com/x440.xmlhttp://www.discoverstedwards.com/x440.xml


Social networks for ongoing Social networks for ongoing engagement… engagement…


A flagship public university…A flagship public university…http://www.osu.edu/features/2008/socialmedia/http://www.osu.edu/features/2008/socialmedia/


The largest university…The largest university…http://www.phoenix.edu/students/online_communities.htmlhttp://www.phoenix.edu/students/online_communities.html


A point for the (near) future…A point for the (near) future…

Get ready for the mobile web…Get ready for the mobile web…


From smartphones to your website…From smartphones to your website…http://www.apu.edu/m/http://www.apu.edu/m/


Communication for conversion…Communication for conversion…http://www.stmarytx.edu/admission/http://www.stmarytx.edu/admission/


The proverbial summary…The proverbial summary…


Summing up points to boost online Summing up points to boost online marketing…marketing…

Find and eliminate things that don’t work on your Find and eliminate things that don’t work on your website website Make tasks easy to do…Make tasks easy to do…– Find academic programs and coursesFind academic programs and courses– Read your web pagesRead your web pages– Contact people on your campusContact people on your campus

Student stories are a key marketing elementStudent stories are a key marketing element– BlogsBlogs– VideosVideos– Social networksSocial networks


Thank You!Thank You!

Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident

Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068

248.766.6425 248.766.6425 [email protected]@bobjohnsonconsulting.com

Customer Carewords Research for Online Marketing Customer Carewords Research for Online Marketing Success: Success:

http://www.bobjohnsonconsulting.comhttp://www.bobjohnsonconsulting.com

Key Website Features for Adult Student Recruitment

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impatient people