Key to Social Media Success

Starting Soon KEYS TO SOCIAL MEDIA SUCCESS

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Keys to Social Media Success Kayla Wills Account Executive LinkedIn Sales Solutions

Digital world.

2005

2015

6

The business environment has changed

Lacking Credibility

Losing Touch with Prospects

Missing Critical Players

Missing Critical Players

people are involved in the buying decision on average 6.8

of decision makers change roles every year 20%

of buyers don’t believe sales reps understand their business and don’t think they can help.

77%

Lacking Credibility

Losing Touch with Prospects

of forecasted deals go dark. 24%

Adopt social selling to avoid these pitfalls

members

467M countries & territories

200

What is social selling?

Create a professional

brand

Find the right people

Build strong relationships

Engage with insights

Sales Navigator gets you to your buyers first

Understand your prospects and

their businesses

Engage throughout the deal cycle

Target the right buying committee

13

Sales Navigator Demonstration

Social selling leaders create 45% more opportunities per quarter

than social selling laggards.

Social selling leaders are 51% more likely to hit targets than social selling laggards.

45% more opportunities

51% more likely to hit targets

Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps focused on existing business. Respondents reported performance; they were matched to their LinkedIn profiles to understand their engagement. Relationship leaders have an SSI > 70; Relationship laggards have an SSI < 30

Sales Navigator & Social Selling – Why should you care?

How can we start in a measurable, scalable and trainable way?

Look at Social Selling as a whole - an ecosystem, if you will – one that’s encompassing and bigger than any tool.....

Training Support Solution

Q&A Learn more at sales.linkedin.com