Key Digital THINGS WE DIDNT SEE COMING BUT REALLY WISH WE DID

Key Digital Trends for 2016

By Marshall Manson & James Whatley @marshallmanson / @whatleydude

An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration

THING I:

THING I: THE RISE OF AR

THING I: POKEMON GO

THING I: POKÉMON GONE WHERE? !

!Presenting: !!The success of Pokemon Go in three simple charts - !!

CHART ONE: POKEMON VS TINDER

CHART TWO: POKEMON GO VS MOBILE APPS

CHART THREE: POKEMON GO VS STOCK PRICES

POKÉMON GONE WHERE? !!!!!!!!!

AND THAT’S NOT ALL !

POKÉMON GONE WHERE?





THING II:

THING II: INSTAGRAM STORIES








“Let’s talk about the big thing. Snapchat pioneered a lot of this format. Whole parts of the concept, the implementation, down to the details…”!

!“Totally,” Systrom interrupted me. “They deserve all the credit.”!


http://adage.com/article/digital/instagram-stories-appeal-snapchat-brands/305317/!

THING III:

THING III: THE RISE OF CHATBOTS


What are Chatbots? !!Chatbots are computer programs that mimic conversations using artificial intelligence. !!They can transform the way you interact with brands from a series of self-initiated tasks to a quasi-conversation.!!!






Bots are an opt-in branded experience in a platform consumers trust!!

In short: !!

Bots can help make brands more human!

AND THAT’S A WRAP

COMING SOON The 2017 Digital Trends Report !!Written by these two shifty characters. !!ETA: Dec 2016. !!!Marshall Manson !@[email protected]!!!James Whatley!@[email protected] !!!!

Key Digital THINGS WE DIDNT SEE COMING BUT REALLY WISH WE DID

Marketing