Media Language Key concepts of Media
Jun 20, 2015
Media Language
Key concepts of Media
Used in print (copy)
Specific to genre and audience
Also used in silent films
Written
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Used in films/radio/television
Choice, delivery and context are important
Ex: television news anchor will have a serious dialect
Comedy genre artist will have sloppy dialect
Verbal
Video…
Defined in terms of body language, gestures, stance and mannerisms.
Meaning portrayed through how the character uses his body
Silent movies are good examples
Non-verbal
Technical areas such as camera work, mise-en-scene and analytical readings.
What you see and interpret
Point of view shot may be directed to place the audience as a viewer to feel what the character goes though.
Visual
Study of signs.
Denotation : obvious meaning in the media (simply what is seen physically).
Connotation: the meaning derived from that element (ex: cross connotes many meanings).
Semiotics
Include a mixture of sounds to generate meaning.
Diegetic sound: natural sound/spoken language.
Non-diegetic: soundtrack/created sound.
Aural
Video…