HOW CAN A COMPANY INFLUENCE SALES WHEN THERE IS ONLY A LIMITED MARKETING BUDGET AVAILABLE?” A point-of-view by Kevin Somers
HOW CAN A COMPANY INFLUENCE SALES WHEN THERE IS ONLY A LIMITED MARKETING
BUDGET AVAILABLE?”
A point-of-view by Kevin Somers
Overview Challenge
Generate sales vs Limited budget Solution
Augmented reality Implementation
HomeRestaurant & hotelCatering
Conclusion
CHALLENGE
“Generate sales” vs “Limited budget” Expand and enhance the customer base
Appeal to new customersAllow old customers to buy new products
Within boundaries of resourcesKeep costs of advertising low
“Differentiate from competition in
an original fashion”
SOLUTION
Augmented reality
ConceptEnhancing a real-time environment by
overlaying 3D-images onto the reality a consumer perceives.
2D-markers work as a link-code for the 3D-images, which are stored online.
Consumers are able to view or experience something that looks to be in place, but isn’t physically there.
Augmented reality
UseA consumer aims his webcam or
smartphone at the 2D-marker.The 2D-marker is decoded by an online
application, and the 3D-image is rendered in place.
The consumer can watch his or her real-time environment on his or her video-feed, with the exception that the 2D-marker is now a 3D-image.
Augmented reality
AdvantagesEasy of use
○ “anyone with a webcam and an internet connection can use it.”
High interaction rate○ “allows the consumer to experience products
in the comfort of home.”Adaptive quality
○ “able to quickly adapt itself to new products lines.”
Augmented reality
AdvantagesLow cost
○ “the development of the application is virtually the only cost.”
Cutting-edge○ “alignes the company with next-generation
technology.”Durability
○ “lends itself to easy transitions and upgrades.”
Augmented reality
DisadvantagesArtificial
○ “remains a 3D-rendering of the real product”Unknown
○ “the technology is still new to consumers, which could be a hinderance.”
Bugs○ “as it is still in its first stage, the application
could encouter problems.”
IMPLEMENTATION
Catering & Take-away
By applying the 2D-marker, a potential client can visualize the size and efficiency for his catering & take-away needs in a 1-2-3 process. This saves a lot of time for both parties, and leads to a greater surplus on both sides.
Home
Consumers can print several 2D-markers from the company website, with different table-top settings. By placing the marker on their table at home and running it through the application with the webcam, they can see how it would fit in their own home and which would suit them best. Therefore enhancing ease and interaction.
Restaurant & Hotel
When the salesforce approaches potential clients, they can bring a laptop and 2D-markers to be placed in the setting. Instead of bringing only a few examples of what products they have, they can instanly show clients how the setting would look like, fully arranged.
CONCLUSION
“The use of augmented reality brings a company and its products to a consumer’s home, at a
low cost. It emphasizes interaction, which is of growing importance in purchase behaviour.”
“It is the number one solution for companies with a restricted budget to generate sales.”
THANK YOU FOR YOUR TIME.