Using Social Media for Online Reputation Kevin Gibbons Director of Search, SEOptimise www.seoptimise.com twitter.com/kevgibbo
Kevin Gibbons - SMX London 2010 - Social Media for Reputation Management
Oct 17, 2014
SMX Advanced London presentation from Kevin Gibbons at SEOptimise. This is from the Social Media, Search and Reputation Management panel.
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Using Social Media for Online Reputation
Kevin GibbonsDirector of Search, SEOptimise
www.seoptimise.com twitter.com/kevgibbo
This is your brand’s new homepage!
2009/2010 2010/2011?
Twitter vs Google – who to trust?
90% of consumers trust recommendations from people they know…
70% still trust online consumer opinions from people they don’t know!
* Nielsen – July, 2009
41% trust search engine results
“Build brands not around products but reputation”
No publicity… might be better this time!
How much negative traffic does your brand generate?
3% of 20.4 million searches =
612,000 negative clickthroughs per month
But really, what harm can social media do?
Tip 1) Claim your social media brand profiles
Tip 2) Develop a clear social media strategy
Tip 3) Use social media to open opportunities
Tip 4) Real-time search is increasingly important
Tip 5) – Look out for suggested search!
Thank you & any questions?
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And follow me on Twitter: twitter.com/kevgibbo
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