Ketchum Change - Change GPS Webinar Slides

CHANGE GPS

IMPROVING ORGANISATIONAL

TRANSFORMATION AND

EMPLOYEE ENGAGEMENT

23 FEBRUARY 2016

WELCOME

Paul Teuton

Ketchum Change

Kieran Colville

Ketchum Change

@kierancolville

Dr Nigel Guenole

Goldsmiths University

@guenolen

#ChangeGPS

AGENDA

FOR TODAY

Change challenges for organisations today

Why a data driven approach to change is vital

The principles for effective data driven change

Methods to improving change using employee insight

The practical steps to start building your GPS

Picture of a rocket, flight, etc.

THE PACE OF CHANGE

WILL NEVER BE SLOWER

THAN IT IS TODAY

WHAT CHANGE IS

CLEAR DEFINITION OF END STATE

EXPLAIN & INSPIRE

CHANGE AS A CONSTANT

WHAT CHANGE WAS

CHANGE AS AN EVENT

CLEAR DEFINITION OF END STATE

EXPLAIN & INSPIRE

GETTING BUY-IN

CHANGE AS A CONSTANT

FLUID

ENGAGE & ENABLE

“FOUNTAIN” COMMUNICATIONCASCADE MODEL

EMPLOYEE EMPOWERMENT

THE AGE OF

DATA

DRIVEN

CHANGE

6 PRINCIPLES FOR

DATA DRIVEN CHANGE

1. Frame the measurement around the change

2. Measure business impact, not just change execution

3. Focus data collection on what you can control

4. Look for causality, not just correlation

5. Seek quantitative and qualitative data for rich insight

6. Leverage digital and social technology for a regular pulse

APPLYING DATA

DRIVEN CHANGE

Competitive

threats

Digital

consumers

New

technologies

Political and

social

instability

Changing

demographics

Corruption

and

negligence

Natural

disasters

Current State

2. Identify hidden influencers

3. Predict behaviour through change

1. Build Liquid Change Leadership

Future State

IMPROVING THE CHANGE JOURNEY

BUILD LIQUID CHANGE LEADERSHIP

BUILD LIQUID CHANGE LEADERSHIP

Current State Future State

Change

Makers

Change

Derailers

IDENTIFY HIDDEN INFLUENCERS

PREDICT BEHAVIOUR THROUGH CHANGE

Current State

Readiness for

future state

Diverse

reactions to

change

Engagement

through

change

1

Define

2

Measure

3

Predict

4

Act &

Track

PREDICT BEHAVIOUR THROUGH CHANGE

GETTING STARTED

Psychology

expertise to

interpret

insights

Analytics

skills and

tools to

crunch data

Data

visualisation

tools and

skills

An informed

path to

change

success

TAKEAWAYS

Data is essential for change

Apply practical methods today

Partner to get you started

USE THE DATA YOU HAVE TODAY TO

PREDICT AND CONTROL

THE CHANGE JOURNEY TO

SUCCESS

Kieran Colville [email protected]

Dr Nigel Guenole [email protected]

Paul Teuton [email protected]