House Style The contents page contains lots of text giving a busy and less formal appearance which follows Kerrangs house style. The front cover also has few free spaces. The less formal approach may attract a younger audience. This is used to give the reader a sense of the quantity of content in the magazine which will Image The image of Metallica is not a standard image of a band due to it not being balanced and there being no direct mode of address from the members. However it does conform to standard band images by identifying one member of the band as the lead singer by having him closer to the camera. This Design Balance The contents page is not balanced due to the image taking up the majority of the page. This makes it more likely to attract attention than the other articles in the list. These do not use images and take up less space. The page not being Rule of Thirds The image has a professional appearance because of the use of rule of thirds. With a grid all intersecting lines would pass through a member of the band. This therefore means they are all clearly visible. However without the model credit the band may not Design Principal The content uses the Guttenburg design principle. The Kerrang masthead is used in the top right hand corner which is the first read by the reader. This is used to connect the page to the cover. Readers look at a page from right to left which also makes the image of Metallica and the model credit draw attention before the other articles listed. This may be due to a competition being linked to the band which may be of interest to the reader. The issue number is not of interest to the reader and has been placed in a weak fallow area. This is also the case