Kepler marketing webinar 2012 02

5 Marketing Essentials to Grow Your Astrology Business

Donna Woodwell, MA

Kepler College Webinar

February 19, 2012

Meet Donna… My mission: to live creatively with

passion, purpose, abundance and joy, and empower others to do the same.

• Background marketing, fundraising & business planning

• Professional astrologer & agent provocateur

• Co-founder of GNO515 Media, Internet media agency for culturally creative entrepreneurs

Let’s Review…

You MUST have a business plan!

Astrology practices are small businesses.

“But WHY do I need a business plan?”

You need to know where you are going

and how you will get there!

What’s in a Biz Plan?

Your target market

Your unique services

Your business budget

Your marketing strategy

Above: A woman with

a plan…

Marketing 101

• Empathize! Understand what your clients need

• Marketing your business is a full-time job

• Reinvest 6-10 percent of earnings in marketing

• Create a marketing plan and follow through

Discover Your Niche.

What’s A Niche?

/niCH/

3. a position particularly suitable for the person occupying it

Follow Your Bliss!

Your niche is a

reflection of you!

Don’t try to be all

things to all people.

Find your passion, and

give it a voice. Attract

the people who are

looking for…

EXACTLY THAT.

Create Compelling Content.

Inbound Marketing 101: Compelling Content Attracts Readers!

Venus Rising!

Step 1: Launch a Website

We live in the digital age!

If you don’t have a website, you’re invisible online.

Step 2: Write a Blog

A Blog is a platform for publishing content.

Plan to update your blog at least once/week.

Best practice: 3 times/week.

Step 3: Make Videos

Make your case for your business directly to potential customers.

Video is essential for increasing your Page Rank.

Be Visible.

Step 1: Get listed in Free Online Directories

Local business directories • Google Places • Bing Local • Yahoo Search

Social Review sites • Yelp • Foursquare

Step 2: Build your Email Marketing list

• e-Marketing delivers your home page to your audiences inboxes

• Email marketing services like MailChimp are free

• Create sign up forms for your mailing lists

Step 3: Schedule Events

• Look for reading & speaking opportunities

• Use Eventbrite or Meetup to promote your upcoming events

• List events in online calendars of local publications

Get Social.

Step 1: Synergize

• Write reviews and leave comments

• Create content for other websites

• Form affiliate networks with other practitioners

Step 2: Set up a Facebook Business Page

• Facebook is now the largest internet site

• Increase traffic & visibility of your website content

• More chances to talk with people

Step 3: Expand your social circles

• Microblogging – Twitter

• Networking – LinkedIn & Google+

• Video Sharing – Youtube & Vimeo

• Image Sharing – Flickr

• Powerpoint Sharing – Slideshare

• Social Radio – Blogtalk

• Social Bookmarking – Del.icio.us

• Social News – Digg & Reddit

• Web discovery – StumbleUpon

• Social Reviews - Yelp

Evaluate & Learn.

Step 1: Track your progress

Understand the impact of your marketing efforts to guide how to invest your time and resources

Step 2: Install Measurement tools

• Install Google Analytics on your website

• Visit Hubspot’s Website Grader

• Set up Alexa account

• Get a Klout account

• View statistics on Facebook & Yelp

Step 3: Continue learning

• Increase your marketing knowledge

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Test custom call out boxes & landing pages for targeted campaigns

• Launch internet advertising campaigns (Google AdWords, Facebook Ads, etc.)

• Sell products & content online

• Teach classes online

• Hire a marketing consultant

For more information…

Donna Woodwell, MA [email protected]

512.659.5494