Kentucky Living magazine 2015 Rate Card 4/C Rates 1x 3x 6x 12x Full Page $10,970 $10,420 $9,875 $8,995 2/3-page $8,775 $8,335 $7,900 $7,195 1/2-page $6,580 $6,250 $5,925 $5,395 1/3-page $4,500 $4,270 $3,950 $3,600 1/6-page $2,525 $2,395 $2,175 $1,800 B/W Rates 1x 3x 6x 12x Full Page $10,530 $10,005 $9,480 $8,635 2/3-page $8,425 $8,000 $7,585 $6,905 1/2-page $6,315 $6,000 $5,690 $5,180 1/3-page $4,320 $4,100 $3,790 $3,455 1/6-page $2,425 $2,300 $2,090 $1,730 Advertiser Discounts Press-Ready Materials: Advertisers supplying high-resolution press-ready PDFs with ads sized correctly will qualify for a 15% discount. Multi-Book Discounts: Available to advertisers running the same materials in the same month as follows: 5% discount for 8-16 NCM magazines, 7.5% for 16-23 magazines, and 10% discount for all 24 NCM magazines. Local Advertisers*: A 15% discount applies for companies with headquarters and/or locations exclusively in Kentucky. Travel Advertisers*: A 10% discount is offered for advertisers in the travel industry. Charitable Advertising*: Charitable organizations with a 501(c)3 designation may use the 12x rate. *These discounts may not be combined with one another; however, Press-Ready and Multi-Book discounts may apply. Kentucky Living Magazine 800-595-4846 4515 Bishop Lane Louisville, KY 40218 www.KentuckyLiving.com 490,094 Households • 1,200,000 Readers
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K e n t u c k y L i v i n g m a g a z i n e 2 0 1 5 R at e C a r d
4/C Rates1x 3x 6x 12x
Full Page $10,970 $10,420 $9,875 $8,995
2/3-page $8,775 $8,335 $7,900 $7,195
1/2-page $6,580 $6,250 $5,925 $5,395
1/3-page $4,500 $4,270 $3,950 $3,600
1/6-page $2,525 $2,395 $2,175 $1,800
B/W Rates1x 3x 6x 12x
Full Page $10,530 $10,005 $9,480 $8,635
2/3-page $8,425 $8,000 $7,585 $6,905
1/2-page $6,315 $6,000 $5,690 $5,180
1/3-page $4,320 $4,100 $3,790 $3,455
1/6-page $2,425 $2,300 $2,090 $1,730
Advertiser DiscountsPress-Ready Materials:Advertisers supplying high-resolution press-ready PDFs with ads sizedcorrectly will qualify for a 15% discount.
Multi-Book Discounts:Available to advertisers running the same materials in the same month asfollows: 5% discount for 8-16 NCM magazines, 7.5% for 16-23 magazines,and 10% discount for all 24 NCM magazines.
Local Advertisers*:A 15% discount applies for companies with headquarters and/or locationsexclusively in Kentucky.
Travel Advertisers*:A 10% discount is offered for advertisers in the travel industry.
Charitable Advertising*:Charitable organizations with a 501(c)3 designation may use the 12xrate.
*These discounts may not be combined with one another; however, Press-Readyand Multi-Book discounts may apply.
Kentucky Living Magazine800-595-48464515 Bishop LaneLouisville, KY 40218www.KentuckyLiving.com
4 9 0 , 0 9 4 H o u s e h o l d s • 1 , 2 0 0 , 0 0 0 R e a d e r s
T h i s i s l i f e . . . t h i s i s K e n t u c k y L i v i n g
In the magazine…From affordable small-space Marketplaceads to custom publishing and promotionalevents, we’ll help you find the best way todeliver your message to engage our readers.
Preprinted inserts offer high impact andcan be geographically targeted, or you mayprefer an on-page Regional ad.
…and on the web.Kentucky Living’s website offers searchablearchives, events and recipes, as well as web-exclusive content to augment printedfeatures.
Readers visit to provide requested contentfor upcoming features, enter contests,answer survey questions, and submitcomments or story ideas.
Advertisers may target specific topics ordepartments, or they may opt to rotatethroughout the site.
Classified advertising is available both inthe magazine and online.
Audience research is conducted no less thanevery three years, and we maintain a robustdatabase of reader responses by category inaddition to demographic information.
Responses can also be profiled based ongender, age, income of $60,000+, thosewho took a trip or did home improvements,and more.
Let us design a program to meet your goals and budget.
K e n t u c k y L i v i n g d e l i v e r s
• an audience that’s difficult to reach and ready to buy.• readers who are involved in and interactive with the
magazine and all its components.• the largest circulation and highest readership in the state.
• credibility through partnership with a 65-year-old trustedmagazine that’s a tradition for many families.
• the most cost-effective statewide vehicle for deliveringyour message.
Source: All audience research, unless otherwise noted, is derived from GfK MRI Custom Division 2013. Kentucky population data is from Census 2010.
• With 2.4 readers per copy, more than 1.2 millionKentuckians read Kentucky Living each month.
• Readership encompasses nearly 37% of all KentuckyAdults.
• 80% of all respondents surveyed had read 4 of the last4 issues.
• 88% read at least 3 of the past 4 issues.• Readers spend an average of 43 minutes with each
issue.• 85% consider Kentucky Living a good source of
purchasing information.
Nearly 85% of all readers – more than 1 million people –took some action after reading Kentucky Livingmagazine.
EducationLess than High School Graduate .........................11%High School Graduate..........................................33%Some College........................................................57%College Graduate or More ..................................26%Post-Graduate Study ............................................13%
Children at HomeChildren at Home.................................................37%Age 5 or younger ...................................................8%Age 6-11................................................................14%Age 12-17..............................................................15%Source: GfK MRI Custom Research 2007
Home oWnership KL Readers MRI Index
Home Ownership 90% 67% 133
Home Value$150,000+ .............................................................51%$100,000-$149,999 ...............................................16%$50,000-$99,999 ...................................................22%Less than $50,000 .................................................10%
Lawrence 6,239 952 Lee 2,910 2,048 Leslie 4,555 398 Letcher 10,014 845 Lewis 5,497 3,204 Lincoln 9,777 6,448Livingston 3,985 17Logan 10,666 5,719 Lyon 3,287 584Madison 28,227 11,128 Magoffin 6,477 2,854 Marion 3,833 4,131 Marshall 31,973 34 Martin 5,309 668 Mason 7,358 2,005 McCracken 13,073 101 McCreary 4,516 4,404 McLean 7,031 29 Meade 10,471 8,501 Menifee 2,440 2,070 Mercer 8,682 3,265 Metcalfe 4,055 2,441 Monroe 4,509 38 Montgomery 10,435 3,206 Morgan 4,860 3,804 Muhlenberg 12,052 1,857 Nelson 16,826 11,862 Nicholas 2,809 1,474 Ohio 9,176 1,484 Oldham 19,431 534 Owen 4,296 2,828 Owsley 1,914 1,416 Pendleton 5,494 3,878 Perry 11,319 171 Pike 26,728 345 Powell 4,834 3,529 Pulaski 25,722 16,876 Robertson 902 531 Rockcastle 6,750 4,091 Rowan 8,864 4,356 Russell 7,401 4,805 Scott 17,408 2,894 Shelby 15,321 5,715 Simpson 6,753 791 Spencer 6,165 4,845 Taylor 9,832 6,639 Todd 4,647 4,216 Trigg 5,883 4,981 Trimble 3,420 2,348 Union 5,549 30 Warren 43,674 4,762 Washington 4,507 3,165 Wayne 8,646 7,190 Webster 5,272 49 Whitley 13,575 6,604 Wolfe 3,065 2,407 Woodford 9,806 826
circulation by county & DMA
AD CONFIGURATIONS& DIMENSIONS
kentucky LIVING
Full
1/3Square
1/2Horizontal
2/3Vertical 1
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1/2Vertical
1/6Horizontal
1/6
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Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
Closing DatesKentucky Living is published 12 times a year. Space reservations are due the 15th of the month,two months prior to publication. Ad materials are due the 25th of the month, two months prior.Example: for the March issue, space reservation is due January 15 and materials on January 25.
January, February, and some special sections close early. Please see Editorial PlanningCalendar for details.
Standard Ad SizesPublication Trim Size 8.125” x 10.875”
8-1/8” x 10-7/8”
Live Area 7.75” x 10.125”7-3/4” x 10-1/8”
Full Page w/bleed 8.375” x 11.125”8-3/8” x 11-1/8”
Full Page w/o bleed 7.3125” x 10”7-5/16” x 10”
2/3 Page 4.8125” x 10”4-13/16” x 10”
1/2 Page Vertical 4.8125” x 7.5”4-13/16” x 7-1/2”
1/2 Page Horizontal 7.3125” x 5”7-5/16” x 5”
1/3 Page Vertical 2.3125” x 10”2-5/16” x 10”
1/3 Page Square 4.8125” x 5”4-13/16” x 5”
1/6 Page Vertical 2.3125” x 5”2-5/16” x 5”
1/6 Page Horizontal 4.8125” x 2.5”4-13/16” x 2-1/2”
Bleed available on all sides. Please keep alllive material 1/4” from trim on all sides.
Preparing FilesDimensions: Please produce ads to actual size and include all linked images such asnested and embedded files. Do not place an image within files at less than 75% or morethan 125% of actual size. (Linked file may need to be resized to meet limits.)
File Type: PDF files are preferred. Fonts should be embedded with the PDF file. Export PDFusing “Press Quality” settings. If sending a Vector-based illustrator file, convert all text tooutlines before sending.
Type/Fonts: For PostScript Type 1 fonts, please include both screen and printer fonts. TrueType, Dfont, and Open Type fonts are supported. If you are unable to send fonts, send aPDF as described above or convert all text to outlines.
Resolution & Color: Save color files as CMYK 300 dpi, EPS. No RGB or spot color. Savegrayscale with special effects such as clipping paths as 300 dpi, EPS; without special effectsas 300 dpi TIF. Save line art as TIF or BMP, 1000-1200 dpi. Do NOT use LZW compression.
Background: White or colored (not “none”) so that Kentucky Living special backgroundsdo not show through.
PROOFS: All ads must be accompanied by an acceptable proof. Laser or inkjet proofs for4-color ads are not acceptable. Digital proofs such as Kodak Approval or a SWOP-standardcolor film proof are preferred. If you do not provide the required proof, Kentucky Living willnot be responsible for accuracy of color.
SENDING YOUR AD: No matter what format your ad is, it must be accompanied byall source files, including final layout file, images, logos, screen and printer fonts. Fontsused in placed EPS files should be included if not converted to outlines. Even if submittingfinal PDF, EPS or TIF file, source files should be included in case corrections are needed.
Media: CD-ROM or DVD. Please scan disk for viruses before sending.E-mail: Send to [email protected] AND to [email protected]: Please call for FTP instructions.
PROBLEMS: Any disk intervention required by Kentucky Living or our printer mayresult in additional charges. Where materials do not conform to specifications,advertiser will be offered the choice of sending new materials, time permitting, or havingKentucky Living make the necessary alterations, which will be billed at cost.
QUESTIONS: Please call the Advertising Department at 800.595.4846.
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
2015 EditorialPlanningCalendar
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
JANUARYClosing Date: November 14, 2014• Celebrity Resident Linda Bruckheimer
Restores Bloom to Bloomfield• Economic Development Rises to the Top in
Appalachia
FEBRUARYAnnual College Preview IssueClosing Date: December 16, 2014• E-Guide to Colleges Puts Education in
Students’ Grasp• Plan for Success: Campus Visits• Learn from Home: Online Degrees
MARCHAnnual Lawn & Garden IssueClosing Date: January 23, 2015• Edible Landscaping: Beyond the Vegetable
Garden• 10 Hardy Plants You Can’t Kill and
10 Common Gardening Mistakes
APRILAnnual Travel IssueClosing Date: February 25, 2015• Best in Kentucky Reader Vote• Become a “Road Scholar”: Take a Learning
Vacation
MAYAnnual Home Improvement IssueClosing Date: March 25, 2015• DIY Decks and Porches• Sustainable Lifestyles: How to Clean Green
JUNEClosing Date: April 24, 2015• Families Share Favorite Camping
Reader Response included: please specifylabels or Excel file.
INCLUDED!
READERRESPONSESERVICE
INCLUDED!
READER
RESPONSE
SERVICE
Reach moreparents
with
than withany other
singlemedium!
2015EDUCATION ISSUES
February 2015 College Preview Issue • August 2015 Education Issue
1.2 Million Kentuckians • 37% with Children at Home
FEBRUARY CLOSES DECEMBER 16, 2014 • AUGUST CLOSES JUNE 25, 2015
Kentucky Living readers are more likely than the national averageto be married (75%) and to own their own homes (90%). Theyvalue their families, church and community, and they want thebest for their children.
Reach them efficiently and effectively in a magazine theyhave trusted and welcomed for more than 65 years.
TO KENTUCKYHIGH SCHOOLS
BONUSDISTRIBUTION
Special RatesAd Size Rate CPM
Full Page $7,645 $14.96
2/3-page $6,115 $11.97
1/2-page $4,585 $8.97
1/3-page $3,060 $5.99
1/6-page $1,530 $2.99
2015AnnualIssues
2015 Annual Issues – Lawn & Garden • Home Improvement • Energy Guide
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
490,094Homes
1.2 MillionReaders Reach them
efficiently andeffectively in a
magazine they havewelcomed and
trusted for morethan 65 years.
Special Issues RatesAd Size Rate CPM
Full Page $7,645 $14.96
2/3-page $6,115 $11.97
1/2-page $4,585 $8.97
1/3-page $3,060 $5.99
1/6-page $1,530 $2.99
85% of readers consider Kentucky Living a useful source for purchasing information.
MARCH LAWN & GARDEN CLOSES JANUARY 23• 49% of Kentucky Living readers have a
garden.• Readers spend an average of $296 on
gardening each year, for a total of $74Million annually.
• Their average property size is 33 acres,and gardens are 562 square feet onaverage.
MAY HOME IMPROVEMENT CLOSES MARCH 25• 90% of Kentucky Living readers are
homeowners.• 46% performed some type of home
remodeling in the past 12 months.
OCTOBER ENERGY GUIDE CLOSES AUGUST 14• 82% of Kentucky Living readers
performed some type of energy-efficiencyimprovement to their home in the past 12months.
• They spent an average of $1,538 perhome, for a total of $644 Million inenergy-efficiency upgrades.
• 60% look to Kentucky Living forinformation on energy savings.
Kentucky Living Magazine • 800-595-4846 • 4515 Bishop Lane • Louisville, KY 40218 • www.KentuckyLiving.com
All ads are 2.3125” wide.Rates include production and color.
2” AD2.3125” x 2”3-5x $560/Mo.6-12x $485/Mo.
3” AD2.3125” x 3”3-5x $835/Mo.6-12x $725/Mo.
4” AD2.3125” x 4”3-5x $1,100/Mo.6-12x $970/Mo.
Reach 37% of all Kentuckians for less than a pennya household...that’s over half a million homes
OTHER DIGITAL OPTIONS:Contest Sponsor: As part of a contest package, which may be online-only or may include magazine component. Image, link and text. Not including prize(s).
Featured Event: Submit event details at www.kentuckyliving.com/events/community/add then pay & submit photo at http://www.kentuckyliving.com/submit-a-featured-event/Cost: $50 per month
Leaderboard (728 x 90 pixels)
Square Button (300 x 300 pixels)
2015 DigitalAdvertising Rates
For complete multimedia solutions and package pricing, ask your ad representative, call our advertising department at (800) 595-4846, or e-mail [email protected].
List view: events will appear chronologically in list view, and month & day calendar views.
Examples of Featured Event listings
Each event will also have its own webpage with 1200x800 max-size photo, full details, and Google maps link (if advertiser (if advertiser enters address)