Kent Life Analysis March 2014

Regional MagazinesCodes and Conventions – Kent Life

March 2014 Edition

This edition of Kent Life, March 2014 – produced by Archant makes use of a white title. This allows it to be in keeping with the magazines ethos, whilst standing out from the background. By using a traditional font they are making a clear target at their audience, an older generation. They have used a background of a castle, making a clear link to the main topic of the magazine with another linked main cover line. They have used white text throughout the front cover with yellow to blend with the flowers at the bottom of the background image.

They have made use of a green banner at the top of the page, which also allows a contrast against the background. Drawing the readers eye to the magazine and allowing them to focus on the information it is covering, in this case a competition. A key code and convention of a magazine to advertise competitions or chances to win something to get the reader to buy it. The sell lines around the page are in serif fonts, white and yellow to contrast from the background whilst blend in.

Summary of codes and conventions:• Use of contrasting

colours on background and text to make it stand out

• Clear correlation between region and content

• Sell lines and main cover line alternating typeface and colours

• Colours blend with background whilst creating house style

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A double page spread advert for Farleys in Ramsgate is featured in this edition of Kent Life. By allowing a small store to advertise in this magazine they are continuing the regional feel for the reader. They have used a mixture of yellow and blue colours, the house style for Farleys. They have then used two images, advertising their products on either page. They have used entire bedrooms – this suggests to the reader that they provide the complete bedroom package. With blue writing at the bottom of the page, they are promoting their business to the reader.

In this edition, they have made use of a editors welcome page. This takes up a single page, with an advert on the right hand side. They have used a green colour scheme to tie the page in with the rest of the magazine and uses a mixture of traditional fonts with serif ones. The editors welcome in this case, summarizes the content covered and what it means to them. This creates a personal feel for the reader, and makes them feel as if the magazine has been compiled and created with them in mind.