Kendallivie.website

THE PROJECT

What: A personal web portfolio/resume.

Goal: To provide and information base of

my work and experience to inform future

employers of my skills, desires and past

experiences.

WHY?

As our society transitions from using

print mediums to one that embraces

the web, online resumes are becoming

more popular and in most cases

preferred.

Potential visitors will be possible future

employers, so the point of viewing my

web page will be to inform and provide

materials that they need to be able to

make an accurate evaluation.

SECTIONS

About me:

This section will tell about me and about the

opportunities and experiences I am pursuing.

I will include a small portion about my history

and where I plan to go.

Here I will also share why I do what I do.

SECTIONS

Photo: (Major)

In this photo section, I plan to host my best

photography.

I will either have a slide show, or develop

different sections to display the photos.

SECTIONS

Journalism: (Major)

Here I will post all of my previous journalism

stories.

I will post stories I have done for class and any

other journalistic work.

SECTIONS

Resume

Here I plan to include a written resume.

SECTIONS

Contact:

The last page will be a contact page that

includes contact information.

THEME

I plan to create a website that is

inviting, focused, and informative.

I want to keep the site simple and elegant, but

creative and interesting as well.

My project will be unique in the sense that it

will feature my work, photography and

history.

COLOR & THEME

Color: I want to

keep it simple

and clean

Theme: Vortex

seems to work

well. I have a

few others in

mind I am still

thinking on.

AUDIENCE

This website will be for my personal

resume/portfolio so it will be geared toward

future employers

Also, I would love for this to be a place for

others to just view my work.

MULTIMEDIA

From a former class, I have an audio piece I

would like to include.

I would also like to use a slideshow for my

pictures.

I will post excerpts from my Storify featuring

social media skills.

I will probably add more as I discover new

interactive features.

WEBSITE

MARKETING PLAN

Since I am only marketing to future employers I used email

and a job search site to promote my website.

Through email I have emailed job applications along with a

cover letter. In the application I attach a resume and on

that resume I have my website link.

For marketing this, each recipient gets a little different

message depending on the job description. Because I

have many interest, I have applied to a variety of fields.

The message is straight forward for each potential

employer. I promote my skills & experience in seeking a

job.

The second place my website is being promoted is through

an online job search site called internships.com. This

sight makes it easier for me to submit to different

internships/jobs while also promoting my resume for

potential employers to see.

Why email and a job search site?

I chose email and a job search site as my main

means of marketing because of the content of

my website. My audience is future employers

and the best way to get their attention is

through a direct email or job site.

The purpose of this website is to show employers

my work and experience. I do this mainly when I

am applying for a job/internship or searching

for one.

RESULTS:

General overview of the interaction for the month of November.

RESULTS

Unique visitors

Out of the 9 views I got, 5 of them were unique visitors. Given I have applied to

around 7 places, I am hoping that some of these 5 are from potential employers.

Audience Analytics:

Most of my views came from Midland, my hometown. This can be partly because

my family is there. Another reason is that I have applied to a few jobs back home

for a position after graduation. Its nice to see some interaction from cities such

as Austin and Dallas.

CONCLUSION

I feel like I got about the amount of traffic I was

expecting with this project. Because I have

such a narrow audience with who I was

targeting, I was surprised to see that some of

my page views came from Dallas, a place where

I applied for a future job. It was also nice to see

that the bounce rate wasn’t that high, around

11%, so that shows me that the people who are

visiting are actually staying for some time, and

that’s what its all about.

MOVING FORWARD

Facebook & Twitter: I wasn’t really sure how to promote my

personal resume on social media at the beginning. I felt like it

would be odd to post my resume on my twitter to all of my

friends. But the more I thought about it, using my content to

push the message will be a great way for me to expand on my

page views. Instead of just promoting to potential employers

alone, I can push my content just for the sake of sharing

content. Through that, I believe I will find more success with

page views.

LinkedIn: Get one!! This seems like a great self promoting

opportunity, so I will definitely take time to create and promote

myself through this outlet as well.

THANK YOU!