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Ever felt like this…?
1. Build “Revenue Generating Websites”
2. Buy “Revenue Generating Websites”
3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
4. Allow “Everyone” to play…
1 out of 20 rule - 5% of our half, for LIFE !!
160,000,000 + views 2014
85,000+ / Day
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..
First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.
Credibility Popularity Author Equity
Lets get started…How Google “Ranks” or “Stacks” TODAY
Quick Story - The “Attorney”:
Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?
Nobody is Willing to be…
YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?
Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright
Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieveSame Results
Without paying for it?
Let’s dig in
If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did76% of people trust with their money?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
If everyone judged these two men…
… Is EVERYONE judging you, your Website and your Business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that the following methods won’t work
for you
Best Part of my talk…
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof” Let’s test hunch
Some of 600 made MORE $$2014 Personal Goal:Why do some make more $$?
Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?
Power of “Social Proof”
We Follow Suits Sell
Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8
1 out of 3.5
One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Facebook (fan page)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
Is there anything on this page “little old you” CAN’T do?
For some, this just made you 1MM+, EASY!!
Suffocating Thought
Recently evidence proves…
Being the “Best”is no longer a differentiator.
Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !! -Social Proof
For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
“ Can the people finding your siteTrust YOU with
THEIR MONEY? ”
What Proof do you give?Only acceptable proof is
“Social Proof”
We see Websites as Vehicles, boats actually
If Deep-Sea Fishing,Do you drive out and wait?
No, you speed to the fish !!
JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’sScott Tissue (love)
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?Let’s equip your vehicle with a Fish-Finder
The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?They show PROOF
The Ultimate Fish Finder:
This Fish-Finder Helps…
* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU
And
* What you should write into your website TO MAKE MONEY!!!
Bike Helmets…
It’s set to “Relevance”
If you click“Oreo” Ad
Snackworks paysGoogle $1.16
What Should I write on?What is everyone looking for?
Where’s the Money?
Review:What Should I write on?
What is everyone looking for?
1968 Uh Oh!
R&D went from 30 days to 30 seconds…
Bike Helmets to Bike Pumps
Why should everyone care about this simple little tool.
Entropy
What have we covered so far…
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue
3. Use “Google Adwords Tool” to determine: Next piece of content Next product to launch Next industry to go into What people are searching for
If time, continue…
How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:
$How to win Friends… You attract Who You ARE,
not, Who you WANTEd, how many Projects? Did I Prospect you?
THEIR Success Wheel
Comes With !!!
1st Pres
People don’t want to buy your product,
They want – NEED to buy YOU
Escalators: Psych. Of Selling / Univ. of SuccLaunch / 80/20 / Purple Cow / Booth…
Entropy - Invisible always coming… Conf’s
I.P.
Books
Bus.
Alerts
$$
If time, Calendar Accomp. Model or “WWYD”
Ken, too far, you’re done, take a seat !!
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