= Powerful Messaging: Advocacy VIDEOS AT THEIR BEST Kelly Gibson
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
=
=
PowerfulMessaging:Advocacy VIDEOS AT THEIR BEST
Kelly Gibson
VIDEOS ONLINEWHY?
Need to planWhy?Who?Where?
WHY?
WHO?
PLATFORM?
ORGANIZATIONWEBSITE
1. FEWER RUN LENGTH LIMITATIONS.2. ORGANIC VIEWERSHIP IN DEPTH CONTENT3. GOAL IS TO RETAIN VISITOR
SOCIAL MEDIA PLATFORMS
ENGAGING EXISTING SUPPORTERSATTRACTING NEW SUPPORTERSINSPIRING USERS TO INTERACT WITH YOUR VIDEO
AVERAGE TIME VIEWED - 3 SECONDsMUTE AUTOPLAY
A RIPE POTENTIAL AUDIENCE
CROSS PLATFORM
JACK OF ALL TRADES VIDEO:ADVANTAGE OF IMAGERYADVANTAGE OF INTERESTADVANTAGE OF SHELF LIFE
BEST PRACTICES
USE WHAT YOU GOT!
PEOPLE LOVE INFOGRAPHICS.
SIMPLE WORKS TOO!
NUTS AND BOLTS:
What are you trying to accomplish?2. What are you working with? STILL OR VIDEOWho is making it? IN HOUSE OR VENDORWho is writing it, with what information? RESEARCH?WHERE ARE YOU POSTING it? What specifications do you need.
COST:Shooting Video $5,000 - $15,000Editing Video $2500 - $10,000Buying Stock Footage $200 - $1500Facebook Ads $100 - $1000
QUESTIONS?
Related Documents
![Port-Gibson herald (Port Gibson, Miss.), 1843-11-30, [p ]](https://static.cupdf.com/doc/110x72/6215d71f2af3ae3ba7015db1/port-gibson-herald-port-gibson-miss-1843-11-30-p-.jpg)
