Kelly Goodman - UCLA Jared Ceja, MBA - Chaffey College Frank Mumford - CSU Fullerton/NACAS President Sadja Pals - ICBA Mike Kelly - NBC.

GET REALDOES YOUR CAMPUS NEED YOU?

11/08/11 2:00PM - 3:15PM

Kelly Goodman - UCLA

Jared Ceja, MBA - Chaffey College

Frank Mumford - CSU Fullerton/NACAS President

Sadja Pals - ICBA

Mike Kelly - NBC

Overview

Building our panel of experts

The issue

CC case study – Chaffey College

University case study – UCLA

Q&A with the panel

The Issue

Does your campus need you?Difficult economy + competition + inflexibility + complacency + fear +

modesty = alarming rate of outsourcing

We cannot look at ourselves as the same as other campus departments

Chaffey College Bookstore

Jared Ceja – Director of Auxiliary Services

Common Enemy

Be informed about the realities we face

Realize our common goal

Take an interest in the entire store’s performance

Toss away the petty issues

Student Employment

#1 employer of Chaffey students by far

Your on-campus advocates & “spies”

Provides venues for specific departments to share with students

Focus on completion – Auxiliary scholarship

Lead Student Worker program

Biannual job fair with Food Services

Green Efforts

Consideration with construction

E-waste and ink collection

Auxiliary bottle/can recycling + cardboard

Eco-coolers and delivery

Reusable/refillable cups

Bio bags and green retail items

Buyback, rentals, used, and e-books

Minor replacements such as light bulbs

Styrofoam free

Text Programs

Rental – in-store and on-line

E-book

Low price guarantee

Guaranteed buyback

Price comparisons

Negotiation assistance

Digital Presence

Website:Custom gear for customers and departments

Substantially discounted software, computers and accessories

STA travel

MarketingFacebook and Twitter with campus

Akoo, campus network, marquee, etc.

Small Services

Ticket office – bus, theme park, movie, theatre, athletic, and other events

Fax, stamp, and shipping services

3rd party partnerships – e-waste & ink recycling, laptop repair

Vending refunds/replacements

ISIC cards and STA

In-store competitions

Product Assortment

Beyond books, supplies and study aids:C-store goods – F&B, personal care

Magazines, DVDs, electronics

Greeting cards and gifts

Grad center

Kids books

Convenience

Panther Express

Newsstands & enclosures

Cash back at the register

Gift cards (campus cards)

Locations – 3 bookstores, 1 c-store, 5 vending, and on-line

Campus Involvement

All F/T staff required to be on at least one campus committee or team

Fundraising offers

Be open – offer space and assistance

Grad fest, Welcome Back, Halloween, etc.

Be a bookstore cheerleader!

Get out your message:Non-profit organization

Huge contributor to scholarships, graduation, events, clubs, and departments

Cohesive way to get in front of people

Offer an opportunity for people to contribute and/or request support

Make sure the Bookstore team is supportive of other Auxiliary units

Kelly GoodmanAssociated Students UCLA

outreach engagement local value

Associated Students UCLA• Undergraduate Students Association• Graduate Students Association• Student Media• Services and Enterprises

– Student Union– Food Service– UCLA Store

ASUCLA Benefits U• Full Time Students• Over 30,000 Members• Marketing

First Year Orientation• Student Tours of ASUCLA Services• Enormous Activities Fair• Partner with Orientation Tour Guides• UCLA Store After Hours Sale• ASUCLA Resource Fair

Student Engagement• One Day Sales• Student Activities Officers Luncheon• Social Responsibility

Faculty/Staff Outreach• Creation of Campus Outreach Manager• Faculty Resource Guide• Course Materials Outreach Strategies• Faculty and Staff Sale• New Faculty Outreach• Faculty Author Marketing• Partnerships

Other Groups• Athletics• Alumni• Visitors• Website Strategies

ASUCLA Core Values

• Championship Service• Your Student Association• ASUCLA Benefits U• Target Zero Waste• Building Toward the Future• Employee Investment• The Greater Good• Our Independent Bookstore• Campus Partnerships

Panel Comments

Mike Kelly – Sr. VP of Textbooks, NBC

Frank Mumford – Executive Director, CSUF Auxiliary

Sadja Pals – Member Services Manager, ICBA

Questions?