Kellogg's case study

Since 1906

-Let's Make Today Great

Companys facts

• Established in 1906 by “will keith Kellogg”

• Product manufactured by 18 countries.

• It has been marketed in more than 180 countries.

• Kellogg’s were the global leader of producing breakfast cereals.

Kellogg’s in india

• Kellogg’s entered Indian market in year 1994.

• Product offered by them corn flakes, wheat flakes , biscuits , coco pops.

• Kellog’s invested U.S $65 millions to enter indian market.

• Attractive huge population over 950 million inhabitants.

Indian Breakfast

Kellogg’s corn flake

Why to go for corn flakes

• Children who eat cereal for breakfast are more mentally alert, and less tired.

• A bowl of cereal in the morning will help children maintain a healthy diet.

• cornflake is also a good source of vitamins, minerals as well as proteins, and carbohydrates.

• Corn flakes taken with a cup of milk and some freshly cut fruits have proven to be an extremely nutritious and healthy breakfast cereal.

study carried out by the Purdue University

Failure of Marketing

• Lack of survey

• Ignorance of culture aspects

• Kellogg’s were too much confident of product

• Lack of promotional activity

• Lack of proper pricing policy

Before launching a product

• Before investing market survey is to be done

• Understanding cultural of country

• Price policy should be according to consumers point

Product life cycle

Advertisement strategy

• Catchy phrases

“Jaago jaise bhi, lo kellogss he”

“Andar se khush,to bahar se khush”

“Shuruaat sahi toh din sahi ”

• Focus initially on communicating the nutritional value

• Popular health conscious celebrity brand ambassador (lara dutta,karishma Kapoor,sakhi tanwar).

• Making advertisement on childrens ,taking tiger and beer as cartoon

Factors effecting buying behavior

• Cultural factor

• Social factor

• Personal factor

• Psychological factor

Moving on

Set to launch pudina,tomato and garam masala flavor