1 Keith Hernandez VP, International Strategy @keithrhernandez
Keith Hernandez - 5th Iberoamerican Magazine Media Conference
Dec 14, 2014
Palestra "Como Fazer a Mídia Social Funcionar para Você", de Keith Hernandez, Diretor Executivo, International Sales and Strategy, BuzzFeed, EUA.
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1
Keith HernandezVP, International Strategy
@keithrhernandez
2
150+ Millionmonthly
UVs
75% of visits from social
Over half are aged 18-34
Over half of visits from mobile
3
A massive shift has happened in just a
decade.
4
Social & mobile are the new distribution channels.
5
Great social content starts with emotion.
Inspiration
Humor
Identity
Helpful tips Capture the moment
6
Investigative Reporting
7
Longform Content
1.5M+ views
Half on mobile!
8
Global Expansion
Dans quelle ville française devriez-vous
vraiment vivre?
Democrats Turn To Progressive
Agenda To Motivate 2014
Voters
21 Pictures Of Politicians In
Wellies Staring At Floods
20 Ways To Eat A Tim
Tam
41 Razões pelas quais os Pugs
são as criaturas mais
majestosas na terra
22 Motivos por los que deberías estar en Chile en este momento
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