STRATEGIC PLANNING Developed annual marketing plans addressing product launches, consumer outreach, trade relations and marketing budgets. BRAND DEVELOPMENT Led the re-positioning of multiple footwear brands, establishing new visual branding, brand language, standards, essence, imagery and core values.
Keith D. Anderson Career "Snapshot"
Jun 24, 2015
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STRATEGIC PLANNINGDeveloped annual marketingplans addressing productlaunches, consumeroutreach, trade relations andmarketing budgets.
BRANDDEVELOPMENTLed the re-positioning ofmultiple footwear brands,establishing new visualbranding, brand language,standards, essence, imageryand core values.
CONSUMERENVIRONMENTSDirected the design anddevelopment of visualmarketing programs,including branded retailstores, custom shop-in-shops and P.O.P. displays.
COLLATERALDirected the seasonaldevelopment of sell-inmaterials, catalogs, technicalmanuals and brandpositioning brochures.
ADVERTISINGDeveloped advertisingprograms for print,broadcast and onlineplacement. Directed thecreative concepts, adcontent and media selectionfor multiple brands.
TRADE RELATIONSSpoke at industry events,provided interviews anddirected seasonal boothdesign.
EVENTS &SPONSORSHIPSPlanned annual schedulesfor 70 national grass rootspromotions.
PUBLIC RELATIONSAssembled annual PR plans,wrote press releases,managed media tours andproduct placement.
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