Keiron Sparrowhawk

A smart city is a cognitively healthy city

changing the world one mind at a time

15/03/16

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A smart city is where people are cognitively healthy

• It’s people that count– Physical health is important

– Cognitive health is critical

• It’s all about education and health

• Therefore, it’s all about your cognition

• We can measure and improve our cities cognitive health… in a cost effective way

We use scientific, psychometric, visual tests to assess and train cognitive function; they work on most platforms; and above all… they are engaging and fun

They are Globally Scalable and will have a huge social impact, everywhere

They are of their time and fit Policy Decision making, e.g. personalised training; citizen resilience; e.g., educating offenders

MyCognition – is with you for life; personalised solutions for all

Education• Special Needs• Mainstream

Business & Health• Occupational Health• Non-working population

A broad, universal measure of

Cognitive Health, completed in 15

minutesRaise

Our cognitive function increases from birth, plateauing in our 20’s

• We don’t all follow the same trajectory• Some of us are average, some above average• But, those below average do less well at school, are more likely to suffer

neurophysiological disorders and are more likely to be involved with the criminal justice system, adding to societies burden

MyCQ tracks your cognitive function trajectory

At any age we can identify and improve those with weak cognition

4 24

Age/yrs

Mean C

ognitiv

e S

core

WEAKWEAK

AVERAGEAVERAGE

STRONGSTRONG

Development of cognition over time

(These are illustrative curves)

MyCQ measures cognition, showing differences in functional levels

Good

Poor

Impaired

A broad, universal measure of Cognitive Function… results in 15 minutes

Jimmy, an ordinary kid… but in some lessons he was drowning

There are 2 million “Jimmy’s” with SEN in the UK; Today most interventions treat the symptoms –

we detect and treat the cause

Jimmy… from DROWNING to ENGAGING

We make a difference in SEN children

Aisha had a stressful job… she coped, but one day it was too much

Aisha… from COPING to MANAGING

One in four adults will suffer from a mental illness during their lives. Today, it’s the biggest cost to long term sickness at work.

The stigma means we cant talk about Mental Health, but we can talk about Cognitive Function

We give people the choice, so that they can make a change

Measure your cognitive health with MyCQMeasure your cognitive health with MyCQ

Fred lived in his home for fifty years… but was barely existing

Fred… from EXISTING to LIVING

There are almost one million people with Dementia in the UK. The condition costs the UK over £26 Billion.

Our products could be a cost-effective part of the solution

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We are building evidence with the best universities

• Global Partners

• Clinical and Educational Evidence – published at FENS, ISPOR, ECNP

• Patents pending in EU, US, Ca, Au, NZ

• ISO27001:2013 data protection certification (pending)

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The future is here, the future is in Peterborough

• Peterborough

– The first city to be “powered by MyCognition”

– We are working with Peterborough City Council so that by 2018 every citizen of the city will have access to MyCognition assessment and training programmes

• Who wants to be the next city to be powered by MyCogntion?

MyCognition – research based, market led

Our mission is to change people’s lives by assessing and improving their cognitive function through

adaptive and insightful gameplay

Professor John Harrison- Cognition Advisor

John is a pioneer in cognitive health, working at the outset of

this research to develop computer programmes to asses

and train cognition. He has helped over 40 drug companies

with their cognitive trials

Dr Raj Kumar- Chief Medical Officer

Raj led the neuropsychiatric clinical development at

GlaxoSmithKline. He is a practising psychiatrist and is

qualified in neurology. He is a global expert in clinical

development.

Jurriaan van Rijswijk- Applied Gaming Advisor

Jurriaan is one of the worlds prominent applied games developers, with over 500 games to his name and an

approved FDA medical device

Keiron Sparrowhawk- Founder and CEO

Keiron, a former neuroscientist, is a serial entrepreneur who

has established several successful tech healthcare

companies. He is an expert in drug development and

biopharmaceutical R&D

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Changing the world one mind at a time

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Changing the world one SMART CITY at a time

A SMART CITY IS A COGNITIVELY HEALTHY CITY

Changing the world one mind/city at a time

[email protected]