Keeping IEEE relevant for Young Professionals

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How to keep IEEE relevant for Young Professionals

Parshva BavishiNivas Ravichandaran

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Background information and reasoning– Segmentation studies

Open discussion

Brainstorming

Conclusions

Workshop plan

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GOLD was a retention program

We have started creating VALUE, and our membership is growing!

Difficult for the GLOBAL MGA Young Professionals Committee to have a LOCAL impact

Largest membership benefit that we can provide: Professional Networking

New IEEE Young Professionals brand offers flexibility and opportunity to revitalize local affinity groups, and expand global reach

2 Years Later...Transition from GOLD to Young Professionals

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Young Professionals, a global view

Promote value of global member networkBuild awareness for IEEE productsGenerate awareness about technology trends and potential opportunities

Member Satisfaction

Mobilize an existing affinity groupMobilize Regional Coordinator and/or Society Liaison(s)Create micro-volunteering opportunities in Sections without affinity groupsRecruit new volunteers and/or promote succession of current volunteersForm new affinity group, or revitalize dormant affinity group

VolunteerSatisfaction

Collaborate with IEEE partnersStudents, Women in Engineering, IEEE-USA, Technical Activities, SIGHT, Educational Activities, etc.

Collaborate with non-IEEE partnersEngage in partner outreach and sponsorship activities

PartnerSatisfaction

Enhance Young Professionals awareness to elevate Student membersDrive conference registration or Society membershipNon-member sign-ups in IEEE CollabratecNew member sign-ups

MembershipGrowth

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120,153 Young Professional Members worldwide*

Region 9:5,558

Region 1:6,445

Region 2:5,774

Region 3:6,803

Region 4:5,571

Region 5:6,586

Region 6:11,758

R1-6 Total:42,937

Region 7:5,667

Region 8:29,748

Region 10:36,252

* based on December 2015 Membership Development report

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IEEE Young Professional Affinity GroupsLeveraging local volunteers: opportunity for global impact

Total number of groups (as of today): 167Total active groups: ???– How can we as the leadership committee make it easy for

volunteers to run events and expand the member network?

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Academic

Promotes highest professional standards

Global

Unbiased source of technical information

Relevant to industry

Innovative

Prestigious

Practical

Expensive

Thought leader

US centric

Approachable

Responsive

Humanitarian

Exclusive

How Young professionals see IEEE

BASE: Higher Grade (n=9181), Young Professional (n=2205)Q22. When thinking about IEEE as an organization, please tell us how much you agree or disagree that each of the words describes IEEE.

Higher Grade Overall Young Professionals76%

74%

73%

72%

68%

62%

59%

53%

53%

52%

47%

44%

40%

29%

26%

80%

71%

74%

67%

69%

67%

63%

55%

58%

52%

51%

48%

44%

34%

33%

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60%

53%

29%

27%

26%

23%

22%

20%

19%

13%

11%

9%

7%

7%

8%

57%

50%

32%

29%

37%

29%

29%

25%

24%

18%

11%

8%

8%

6%

5%

Lack of time due to work demands

Lack of time due to personal demands

Geographical distance

No one I know attends local meetings

Lack of knowledge on how to get involved

Activities are too expensive

I wasn't asked to be more actively involved

Local section, chapter, or group is not very active

Never asked to participate in activities

Difficulty engaging with local IEEE volunteer leaders

Events topics and subject matter are not interesting to …

IEEE not relevant for me in industry

Publications topics and subject matter are not …

Can't find field of interest technical communities of IEEE

Other

High Grade Members

Young Professionals

Barriers for young professionals preventing from being more active

BASE: Higher Grade (n=9181), Young Professional (n=2205)Q30. What are the barriers that prevent you from being more actively involved with IEEE?

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To remain technically current

To obtain IEEE publications

For continuing education

To network with others in the profession

To join IEEE Societies

To enhance my stature within the profession

To enhance my career opportunities

To obtain a reduced registration fee at IEEE conferences

To participate in local IEEE activities

To give back to my profession

To give back to the world community

To have access to discounts on professional & personal services

To access insurance

To participate in standards development

To obtain a Google Apps @IEEE.org - formerly IEEE email alias

To participate in public policy

66%

56%

38%

38%

35%

32%

30%

24%

23%

23%

16%

15%

12%

10%

9%

6%

Reasons to stay in IEEE

BASE: Higher Grade (n=9181), Young Professional (n=2205)Q4. Which of the following reasons best describe why you continue to maintain your membership with IEEE? Please select all that apply.

Higher Grade Young Professionals

63%

56%

41%

42%

41%

37%

43%

33%

29%

26%

20%

19%

4%

12%

12%

7%

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Higher Grade Young Professionals

Online access to transactions, journals, and magazines 84% 90%Online access to conference proceedings 77% 83%Online access to standards 74% 79%Conferences 71% 80%Opportunities for professional networking 67% 74%Technical Skills 66% 75%Continuing education opportunities 65% 72%Promoting the appreciation of technology and our profession to the general public 63% 67%Open access publishing 62% 71%Discounts on professional products and services 58% 69%Interaction with other members 58% 66%Representation on public policy issues related to the profession 56% 60%Local meetings with other professionals 54% 64%Online meetings/webinars 53% 60%Contributing to the people of the world through humanitarian efforts 49% 59%Internet video programming of conference highlights, author interviews, and so on 49% 58%Printed copies of transactions, journals, and magazines 48% 51%Online career resources 47% 59%Printed books 47% 50%Salary and compensation benchmark data in your field 47% 58%Ability to participate in standards development 45% 55%Opportunities for leadership roles 44% 56%Awards and scholarships 43% 61%Forums and newsgroups 43% 46%Non-Technical Business Skills 40% 52%Having access to and obtaining responsive answers from the IEEE Contact Center 39% 47%Printed copies of standards 38% 40%Printed copies of conference proceedings 35% 38%Social networking 32% 45%Google Apps @IEEE.org account- formerly the IEEE email alias 31% 39%Insurance and other financial products and services 28% 27%

Importance of IEEE products and services

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Conclusions

• Barriers– Lack of time– Lack of knowledge how to get involved

• Why to stay?– To remain technically current– To obtain IEEE publications– To continue education

• Importance of the services– Online access to IEEE publications– Conferences

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Prompt

Break into teams (4x)

30 minute discussion– 2 groups will focus on evolving existing services– 2 groups will focus on delivering a new experience

15 presentation for all teams

Open discussion

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Proposed actions

Events– STEP -> Seed funding– Signature Events – IEEE and non-IEEE conferences– Crossectional congresses– Solve: Support for AGs, increase the visibility of IEEE, involve members and

volunteers, educate volunteers and increase networking , industry reps

YPX-ploreFree access for YP to x articles/yearSolve: lack of benefits for YP

Loyalty programPokemons of volunteeringSolve: Volunteers engagement

µVolunteeringPlatform implemented to CollabratecSolve: Lack of involvement, succession planning