Connecting for Success Presented by: Chris Kearns Shawn Dahlen © Copyright 2011 Lockheed Martin Corporation. All Rights Reserved
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Connecting for Success
Presented by:Chris Kearns
Shawn Dahlen
© Copyright 2011 Lockheed Martin Corporation. All Rights Reserved
Christopher S. KearnsDirector, Information Technology Services
Lockheed Martin CorporationP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-6192E-Mail: christopher.s.kearns at lmco dot com
Shawn DahlenCollaboration Services Portfolio Manager
Lockheed Martin IS&GSP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-3415E-Mail: shawn.m.dahlen.jr at lmco dot com
A Value of Social Media Inside the FirewallA Value of Social Media Inside the Firewall
Capture the Deep Smarts of the Mature WorkforceCapture the Deep Smarts of the Mature Workforce
Collaboration TimelineCollaboration Timeline
A heritage of deploying collaboration solutions within the enterpriseA heritage of deploying collaboration solutions within the enterprise
20042004 20052005 20062006 20072007 20082008 20092009 20102010 20112011 20122012
IntentIntentIntentIntent
Enterprise PortalEnterprise Portal
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
Centralized Centralized DestinationDestination
20042004
• Users resist mandates.
• Customization is important.
• Less is more.
IntentIntentIntentIntent
SharePoint ServicesSharePoint Services
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
20052005
• Email and PowerPoint are dominant working tools – online is an added step.
• Enterprise Search is not the same as Internet Search.
• Teams did not collaborate across boundaries due to silos.
Lightweight Lightweight Document SharingDocument Sharing
IntentIntentIntentIntent
Blogs and WikisBlogs and Wikis
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
20062006
• Don’t let power users dictate design.
• Grassroots momentum is effective.
• Sensitive information sharing is a challenge.
Self-PublishingSelf-Publishing
IntentIntentIntentIntent
UnityUnity
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
20072007
• Internal marketing required to highlight value.
• Culture is more important than technology.
• Keep tools simple.
Need to KnowNeed to Knowvs.vs.
Need to ShareNeed to Share
IntentIntentIntentIntent
Enhanced White PagesEnhanced White Pages
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
20102010
• Leverage existing sources of content.
• Build on past success with relevant features only.
People to PeoplePeople to PeopleDiscoveryDiscovery
IntentIntentIntentIntent
Eureka StreamsEureka Streams
Lessons LearnedLessons LearnedLessons LearnedLessons Learned
20112011
• Popularity builds adoption.
• Group conversation drives repeat visits.
• Monitor the conversion funnel.
• Tap into the email network.
ContentContent++
ConversationConversation
http://www.eurekastreams.orghttp://www.eurekastreams.org
What’s Next?What’s Next?
SimplificationSimplificationSimplificationSimplification Communicating to the EdgeCommunicating to the EdgeCommunicating to the EdgeCommunicating to the Edge
Christopher S. KearnsDirector, Information Technology Services
Lockheed Martin CorporationP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-6192E-Mail: christopher.s.kearns at lmco dot com
Shawn DahlenCollaboration Services Portfolio Manager
Lockheed Martin IS&GSP.O. Box 8048 Philadelphia, PA 19101Telephone 610-354-3415E-Mail: shawn.m.dahlen.jr at lmco dot com
Executive Education Session on Enterprise Social MediaDecember 15-16, 2011
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