KCB101 Storyboard Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly Chosen Item: Toothpaste
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KCB101 Storyboard
Kaden Crane, Simon Molloy, Sara Taylor and Marie-Louise Kelly
Chosen Item: Toothpaste
BrandingAccording to Stephen Harrington (Week 7 lecture):
Branding is a type of text- with their meaning being culturally specific, fluid and open to interpretation.
According to Helen Vaid in Secrets of Branding Revealed:
‘What an item represents and what images it conjures up in the mind of a buyer’
Our AdvertisementChosen item to advertise: toothpaste.
Brand name: Summit Fresh, slogan: ‘Freshness is closer than you think!’
The brand name and slogan conjure up images of nature, mint and refreshment, which will definitely appeal to the target market.
= Manly
= Fighter
= Masculine
On the Pursuit for Freshness
Many go to Extreme Lengths
Often risking life and limb
To find that feeling like no other
Without Realising
Freshness is Closer than Expected
Freshness is just a brush away
Summit Fresh
Freshness is closer than you think!
Company ValuesWe have utilised different aspects of
communication theory to develop our strategy of how to market our brand, to allow us to more effectively demonstrate to the public what our company values in hygeine products.
We aim to establish our brand as an ‘image:’ our aims, values, etc.
Logo and Slogan
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