KBC - Adobe€¦ · KBC chooses Amplexor as its partner. 15. Projects for financial institutions are of course extra challenging • a strict legal framework. • Security • performance

1 www.amplexor.com

KBCA new CMS leads to a close partnership with KBC

How KBC wants to better serve its Target Audiences

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WHO WE ARE

A tale of 29 years of successful diversification

1987

euroscript LuxembourgFounded by Saarbrucker

ZeitungVerlag und Druckerei

1996Acquisition of

Incos and Unitext Übersetzungen

in Switzerland and Germany

2000

Creation ofeuroscript Poland

2002

Creation ofeuroscript Hungary

2003

Creation ofeuroscript Baltic

in Latvia

2005Acquisition of

DocConsult and Polydok

in Germany

2006

Acquisition ofCertitude in Romania

and Delt in the Netherlands

and Belgium

Creation of euroscript Delt

in Luxembourg

2010

Creation ofeuroscript Iberia

in Spain

2011Creation of

euroscript USA

2012

Opening ofeuroscript China

2007

Merger euroscript and eurodoc/syselog

in France

Acquisition of Lusoscriptin Portugal

2013Acquisition of

Amplexorin Belgium and Romania

2014

Acquisition ofInfotehna

in Croatia, Slovenia and USA

Rheinische Post Medien Gruppe takes majority share

in Saarbrücker Zeitung Verlag und Druckerei

2015Acquisition of

FXTin Spain,

Singapore, UK and USA

Rebranding of euroscriptGroup into AMPLEXOR

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WHO WE ARE

A unique combination of locations, people, technology and services

SERVICESConsulting & System Integration, Publishing & Authoring and Language Services

39 OFFICES21 countries, 3 continents

1,700 EMPLOYEESAround the world

SOLUTIONSGlobal Compliance, Digital Experience, Content Management Solutions

COMPLIANCEQuality Management ISO 9001:2008, EN 9100:2009, ISO 17100:2015, ISO 13485:2003

Risk & Security Management ISO 14971:2007, ISO 27001*

Corporate Social Responsibility and Sustainable Development ISO 26000, UNGC

PARTNERSHIPSADOBE, Alfresco, Componize, EMC, Liferay, Microsoft, PTC, SDL, Sitecore

*certification in progress

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Augsburg Bagnols-sur-CèzeBerlinBertrangeBrestBroomfield (CO)BucharestBudapestBuenos AiresCambridgeChennaiCherbourg OctevilleCluj-Napoca DüsseldorfEindhoven GentKrakówKreuzlingenLeuvenLisboa

LyonLorientMadrid

Minneapolis (MN)Montigny-le-Bretonneux

MontréalNantes

Newton (MA)Novo mesto

ParisRīga

SingaporeShanghai

SibiuSuzhou

Hong KongToulouse

Vitoria-GasteizZagrebZürich

WHO WE ARE

Globally present to support our customers’ core business

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DIGITAL EXPERIENCE MANAGEMENT

Digitally transform your business

driving operational excellence and

delivering premium customer experience

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Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services

using digital technologies to reach potential customers,engage with them in order to identify them as leads,convert these leads into customers and retain them as customers

It’s about Web Content Management, …but in the Digital Marketing Era

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Design, Build , Run

AMPLEXOR DXM Services

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Some of our clients: Finance

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Some of our Adobe clients

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From company presentation: https://www.kbc.com/en

Our Client KBC

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To be amongst the best performing retail-focused institutions in Europe

KBC: Going forward

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Old situation

• Over the years, the online presence has grown steadily, including the deployment of a large site aimed at Flemish clients and a separate French site for the clients of the CBC affiliate.

• All this has been driven by a proprietary content management system.

Issues• the needs and usage patterns of customers have changed significantly, including a shift from PC to

mobile users. For KBC this was reason enough to switch to a new CMS• important additional requirement that it should be easier to maintain, faster go-to-market • No segmenting, personalisation

How it was…. An initial demand for a new CMS

Our project at KBC

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• Adobe Marketing Cloud has a very mature and powerful solution for managing content in-house.

• Besides the many opportunities it offers, the solution will enable KBC to bring everything to do with content onto a single platform.

• Adobe Marketing Cloud also integrates with many additional tools and transactional websites. All this fitted in perfectly with KBC's strategic plan, in which customizable speed and flexibility is central.

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After an internal evaluation, KBC settled for Adobe Marketing Cloud

Choice of DXM platform

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Experience

Ability to deliverThe demand for a new content platform evolved rapidly from installation alone into achieving closer cooperation in which we would man and operate an in-house service center in combination with on shore and near shore development resources

The team is very diverse a wide variety of profiles, from functional analysts to front-end developers. In total: 14 to 20 people.

KBC chooses Amplexor as its partner

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Projects for financial institutions are of course extra challenging • a strict legal framework. • Security• performance

KBC is one of the largest bankinsurers in Belgium and can get up to a million visitors to its website per day. AMPLEXOR takes care of the setup of the monitoring and performance testing. The fact that Adobe solutions are easily scalable is certainly an asset at peak times.

• In addition to these demands, there was of course the major challenge which formed the core of the partnership:

creating an omni-channel environment, where content is reused effectivelythe user’s desktop or mobile experience remains very consistent. It was crucial that the content of a particular topic contained the same message no matter where it appears.

Challenges

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KBC has several websites. The transition from a proprietary solution to Adobe Marketing Cloud was a major step, • PoC: first create the KBC website aimed at business owners and SMEs: https://ondernemen.kbc.be. • The business owners’ site took on the role of proof of concept, a process which allowed us to develop

and test a number of key components. Those components would then be able to be reused for other KBC sites.

• Adobe was clearly the right choice, because along the way our feelings were confirmed that Adobe Marketing Cloud is ideal for large, complex environments, such as a financial institution with thousands of employees. The granular rights module makes it easy to define many roles and determine what can and cannot be done.

How?

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Following the successful proof of concept, we launched in November 2015 the new public website https://www.kbc.be.

Campaign sitesallows KBC to pull in specific campaign sites develop by agencies

Page specific applications

Results

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CONTACT

Lode [email protected])+32 495 58 84 47

AMPLEXOR Digital (DE)Marc Haarmeier

[email protected]+49 171 9755646

Questions?

24 © Copyright 2016 AMPLEXOR

www.amplexor.com

THANK YOU

June 2016