Improved nutrition for tea farming families Katja Freiwald / Unilever Global Partnerships Director
Apr 14, 2017
Improved nutrition for tea farming
familiesKatja Freiwald /
Unilever Global Partnerships Director
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AGENDA
Introduction Unilever Sustainability Plan
Smallholder Enhancing Livelihoods Strategy
Nutrition Partnership Program from Unilever
perspective
BUSINESS WITH PURPOSE – DRIVING SUSTAINABLE GROWTH
OUR COMPASS STRATEGY Our purpose is to
make sustainable living commonplace.
Our vision is to double the size of the
business, whilst reducing our
environmental footprint and
increasing our positive social impact.
3 BIG GOALS
THE UNILEVER SUSTAINABLE LIVING PLAN
DRIVING TRANSFORMATIONAL CHANGE
SMALLHOLDER ENHANCING LIVELIHOOD STRATEGY
AgricultureImplement agriculture training and access to inputs adapted
for SHF=> Better yield & income
Nutritionfood diversity and family
nutrition, inter-cropping to produce diverse food
=> Improved nutrition
WASHhygiene training and access to hygiene products, sanitation
and water=> Improved well-being
FINANCEImprove access to credit,
insurance and financial literacy
GENDER EQUALITY
Foster empowerment of women, increase their inclusion in
our value chains
OUR LEVERS OF CHANGEENTREPRENEURS
HIPDevelop entrepreneurs, especially amongst young
farmers
PARTNERSHIPS ENHANCING LIVELIHOODS
GAIN PARTNERSHIP NUTRITION PROGRAMME
“Enhancing Nutrition of smallholders and workers in
Unilever´s and extended supply chain”
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Our approachOur insightsSmallholder farmers and workers remain nutritionally vulnerable. Unilever of their suppliers and workers supports adequate conditions for good health and nutrition, and ultimately high productivity.
Our aspirationUnilever wanted to develop a global nutrition program for tea supply chains that is cost-effective, adaptable, replicable, sustainable and scalable for our own and extended supply chains.
Objective of the programImprove the nutritional status of tea farmer families, both smallholders and estate workers, by improving dietary diversity, supplemental food sources and handwashing
How • In partnership with: GAIN / Suppliers / Industry Conveners (IDH) / local
implementers• The behaviour change approach developed by Unilever for Lifebuoy. This is
based on the four levers of change: awareness, commitment, reinforcement and reward.
• The existing “tea” supply chain infrastructure. Farmer families can be reached through existing infrastructures and have trainers they supposedly already trust. Furthermore, it might be easier for supply chain actors to adopt the program after the implementation fase.
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DIETARY DIVERSITY “MARKET BASED” FORTIFICATION
“MARKET BASED” HANDWASHING
Theory of change
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FOR UNILEVER: - Responsible Supply Chains / Future Supply - Improves Health & Well Being of Farmers
(Productivity) - Driving UL nutrition strategy (Foods)
- Market Development opportunities for WASH and Foods
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Agricultural delivery channels
Supplier, implementer
Master trainers
Field officer Farmers
Estates Master trainers
Female workers
Smallholder famers
Workers on estates
Example Tea
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Pledge to handwashing at
key occasionsRepeated practice
of the behaviorPositive strokes
for practicing the behaviour
(MAKE IT EASY)Why is
handwashing important?
Lifebuoy approach
WELL- NOURISHED & HEALTHIER FARMERS!
Healthier children with a better education and thereforebetter chances for a brighter future!
Translated to Dietary Diversity
AWARENESS REINFORCEMENTCOMMITMENT REWARD
Make farmers pledge to eat 5
food groups a day
Make farmers repeat this every
day! (Provide incentives)
Give rewards / incentives to keep
farmers to feel emotional bond to
the behavior
(MAKE IT EASY)Raise awareness
why good nutrition is important
AWARENESS REINFORCEMENTCOMMITMENT REWARD
Include: Harvard Business School | USAID
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AWARENESS MAKE IT EASY
COMMITMENT REINFORCEMENT REWARD
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Food groups poster
Interactive board
I pledge to include at least 5 food-groups in my daily diet for a healthy and prosperous family Consumption
tracking sheet
Snake and ladder game
Flipchart story
Healthy and unhealthy gherkin
Shopping list
Kitchen garden tracking sheet
Seeds
Iodized salt kit
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Thank you!