10/06/2014 1 Social Media Across Borders: international student recruitment and study abroad • Nannette Ripmeester – Director Expertise in Labour Mobility [email protected]@labourmobility • Katie Orr – Director International Nova Scotia Community College [email protected]@iwom68 • Charlotte West – Coordinator Northwest Community College Initiative [email protected]@szarlotka • Jessica Winters – Coordinator Marketing University of Groningen [email protected]@jlinkmarketing Speakers The international mindset
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Katie Orr Director International Nova Scotia Community CollegeSocial Media Across Borders: international student recruitment and study abroad • Nannette Ripmeester – Director Expertise
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10/06/2014
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Social Media Across Borders: international student recruitment and study abroad
• Nannette Ripmeester – Director Expertise in Labour Mobility [email protected] @labourmobility
• Katie Orr – Director International Nova Scotia Community College [email protected] @iwom68
• Charlotte West – Coordinator Northwest Community College Initiative [email protected] @szarlotka • Jessica Winters – Coordinator Marketing University of Groningen
STARTED WITH TRAVELLERS POINT… NOW ON OUR NEW WEBSITE
STUDY ABROAD INCOMING STUDENTS
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PROJECTS LINKING SOCIAL MEDIA MARKETING &
INTERNATIONAL EDUCATION IN TANZANIA
Tanzania FB page “One of the most innovative
activities we did with the page
was a discussion between
International Tourism students
and faculty at NSCC and Mr.
Saronga.” Kellie McMullin (NSCC, Canada) and
Ludovic Saronga (VETA Mikumi,
Tanzania)
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As educators, we sometimes tend to fall into the trap of thinking that:
“Young people of the digital native generation possess sophisticated knowledge and skills with information technologies. As a result of their upbringing and experiences with technology, digital natives have particular learning preferences or styles that differ from earlier generations of students” (Bennett et al 2008:777)
Not all students are the same
There is as much variation within the“digital
generation” as there is between generations
Many students ARE technologically adept students,
but there is also “a significant proportion of young
people who do not have the levels of access or
technology skills predicted by proponents of the digital
native idea” (Bennett et al 2008:778-779)
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Empirical studies
The majority of students make extensive use of mobile technologies and computing facilities for communication and access to course materials and resources, but there are also significant minorities who either barely use communication technology at all or who are extremely immersed in digital technology, actively contributing to blogs or participating in virtual worlds (Jones et al 2010)
“Everyone” doesn’t know that…
Even with “tech savvy students”, you cannot assume that “everyone knows that”
“It is evident that mastering technical skills, such as using software or information-seeking, is not enough to make educated scholars and information consumers…Mere technical control of a digital environment does not ensure educated use…” (Eshet-Alkalai 2010)
Responsibilities Teach appropriate use of and cultural expectations surrounding social media
Title IX (US) – mandatory reporting
Help international students understand potential legal consequences of social media
use
Acknowledge differences between students and using a multi-pronged approach to reach
them (social media isn’t always enough)
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Harassment, Intimidation, and Bullying: Participants are prohibited from engaging in acts of harassment, intimidation, or bullying, against other participants, program and campus staff, other students and community members…"Harassment, intimidation, or bullying” means any gesture, written, verbal or physical act, or any electronic communication…motivated by …race, color, religion, ancestry, national origin, gender, sexual orientation, gender identity…“Electronic communication” means communication transmitted by means of an electronic device, including, but not limited to, a telephone, cellular phone, computer, social media, e-mail, or other Internet websites. Engaging in acts of harassment, intimidation, or bullying is a violation of program rules and may result in immediate revocation of the scholarship. Harassment, intimidation and bullying are also illegal in the United States and may result in criminal prosecution.
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Get a read…
Target Audiences Current students
Incoming/Prospective students
Community partners/funding
agencies Agents/parents
Alumni
Content
Marketing
Advising
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Benefits of student generated content
Professional writing sample for students
Credibility and authenticity of student perspective
Promotes digital literacy
Can be used to promote the program to sponsors, future students and community
• Katie Orr – Director International Nova Scotia Community College [email protected] @iwom68
• Charlotte West – Coordinator Northwest Community College Initiative [email protected] @scarlotka • Jessica Winters – Coordinator Marketing University of Groningen