Kathi Kruse krusecontrolinc.com @kathikruse 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media.

Kathi Krusekrusecontrolinc.com

@kathikruse

10 Dynamite Ways to Get Traffic, Leads &

Sales with Social Media


@kathikruse

Google: 95% of Car Shoppers

The Road to the Sale Begins Online


@kathikruse

Online Marketing + Sales

Dealership Operations Adapt


@kathikruse

Marketing Must Reach All Stages

of Buying Process


@kathikruse

10 Dynamite Ways to Get Traffic, Leads & Sales with

Social Media


@kathikruse

#1: Be Social


@kathikruse

Customer’s Perspective When You’re Not Social

• You don’t care• You’re not paying attention • You’re not interested in gaining

them as a client


@kathikruse

#2: Set Clear Goals & Objectives


@kathikruse

Examples of Goals:

• Marketing Action Plan• Grow page likes and followers• Consistent fresh content on Blog• Increase reach & engagement• Drive traffic to your website• Convert fans into customers


@kathikruse

#3: Solid Content Action Plan (What you’re going to post and why)


@kathikruse

What is aContent Action Plan?

• A plan for adding unique, expert, indexable content to your site & social media on a regular basis.

• Getting the right message to the right customer at the right time.


@kathikruse

“See” Customer

“Think” Custome

r

“Do” Customer

Branded,Unique,

Shareable

Expert, Helpful,

FAQs

Indexable, Offers,

Lead Gen

Content Type


@kathikruse

NOT a Content Action Plan


@kathikruse

#4:


@kathikruse

Step 1: Publish Awesome Content


@kathikruse


@kathikruse

The Perfect Facebook Post


@kathikruse


@kathikruse

Helpful Information


@kathikruse

Instagram: #WashMyWhip


@kathikruse

Thousand Dollar Test Drive


@kathikruse


@kathikruse

Step 2: Grow Likes, Reach & Engagement

• Promote Your Page (Grow Likes)

• Boost Your Posts (Increase Reach & Engagement)

Step 3: Generate Leads

• Send People to your Website

• Increase Conversions on Your Website

Use Facebook “Unpublished Post” Ads to:


@kathikruse

#5: Target the Right Audience

• Audience Demographics• Interests• Shopping Behaviors• Custom Audience• Lookalike Audience• Website Custom Audience


@kathikruse

#6:Landing Pages

Call to Action

Lead Form


@kathikruse

#7: Incorporate “Social Selling” in Sales Process

Study: 79% of salespeople who use Social Media as a

selling tool outperform those who don’t.


@kathikruse

If your customers are online…

And your product is online…

WHY aren’t your salespeople online?


@kathikruse

Ways to Motivate Team for Social Selling

• Address WIIFM• Leverage your “Teachers”• Spiffs: ex. “Best Testimonial Video”• Check in at Sales Meetings• Track Metrics, Reviews & Leads from

Social Networks


@kathikruse

Online Reviews: What’s In It For Me?


@kathikruse

#8: Social Customer Service• Study: 87% of customer Facebook

messages are ignored

• 71% of those who receive positive Social care are likely to recommend your brand to others

• SEO• “Likable Expert”• Social Signals• Leverage Staff Expertise (WIIFM)•Generate Traffic, Leads & Sales

#9: Blog for Business


@kathikruse

Dealership Blog


@kathikruse


@kathikruse

Blog Content Tips

1. Examples of “Why Buy Here”2. Clickable Headline3. Hyper-local Content4. Employee Engagement5. Optimize for Search6. Publish Consistently7. Video Blog?8. Syndicate through Social


@kathikruse

#10: Personal Business

Blogs

Opt-in Form

Fact: Customers Google Salespeople

Test it! Google Yourself & Your Staff


@kathikruse

“Social Media validates me to my customers. They know doing business with me is the right decision.

My strong presence makes it easy for a prospect to do their own “Googling” and they’re always impressed with what they find.”Mike The Car Guy


@kathikruse

1. Be Social2. Set Clear Goals & Objectives3. Solid Content Strategy4. Kickass 3-Step Facebook Marketing5. Facebook Ad Targeting6. Landing Pages7. Social Selling8. Social Customer Service9. Blog for Business10.Personal Business Blogs

10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media


@kathikruse

Action Time!

Kathi KruseSocial Media Strategy & MarketingOnline Reputation Management krusecontrolinc.com

[email protected] 714.251.6440

Facebook: kathikruseTwitter: @kathikruse

LinkedIn: krusecontrol

Thank You!Q & A

Kathi Kruse krusecontrolinc.com @kathikruse 10 Dynamite Ways to Get Traffic, Leads & Sales with Social Media.

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