Katherine Witt's Marketing Portfolio

Katherine WittMarketing & [email protected]

(206)947-7804www.linkedin.com/katherineawitt

Advertising & Promotions

•Ad featured in Building Owners and

Managers Association International,

Carolinas Chapter’s quarterly

Newsletter for 2014.

•International Facility Management

Association e-newsletter

•Ad featured in the Association of

Public Works, North Carolina

Chapter’s quarterly newsletter.

•Direct mailer for local pool

maintenance companies. Ran

on Linked In and Facebook.

•Google Adwords Certified

•Managed $10,000 internet

advertising budget.

•Restructured Google

AdWords account to focus on

challenges and solutions . This

cut our spend by over 50% and

increased clicks and click-

through-rate.

Web & Analytics

•Managed website content using WordPress

CMS. Updated content and graphics as

needed.

•Optimized content for SEO and increased

traffic.

•Created the Nitty Gritty blog.

Regularly updated with industry and

company related stories.

0

500

1000

1500

2000

2500

3000

3500

4000

Marketing Reach by Channel

YouTube

Twitter

LinkedIn

Facebook

Email0

200

400

600

800

1000

1200

1400

1600

Jan

-14

Feb

-14

Mar

-14

Ap

r-1

4

May

-14

Jun

-14

Jul-

14

Au

g-1

4

Sep

-14

Oct

-14

No

v-1

4

De

c-1

4

Website Visits by Source

Offline Sources

Other Campaigns

Social Media

Referrals

Paid Search

Organic Search

Email Marketing

Direct Traffic

•Utilized Google Analytics to track

success and opportunities. Creates

monthly reports to closely analyze

data and made action plans according

to observations.

•Implemented Salesforce as a means

to track and improve sales process.

Social Media

•Followed the latest social

media trends to develop

original and relevant content

for social media channels.

•Identified target audiences,

goals, and interests to develop

social media strategy. Created

a social media calendar as a

guide to follow in publishing

and maintaining consistency.

Email

•Developed content

to engage email

contacts.

•Utilized Constant

Contact email

reporting to track

open and click-

through rates.

•Ran A/B tests to

generate best results

from email efforts.

Writing Samples

Visit www.katherineawitt.wordpress.com

Or www.blog.uretekma.com

Or view some of my work in this Google Drive Folder