yright 2012 © Kain Automotive Inc. Generate more visibility & leads on your used cars Kate Frost, [email protected]
Kate Frost Inc - How to Increase Used Car Leads & Visitibilty
Aug 20, 2015
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Copyright 2012 © Kain Automotive Inc.
Generate more visibility & leads on your used cars
Kate Frost, [email protected]
Copyright 2012 © Kain Automotive Inc.
TAKE AWAYS:
Marketing – Find out what other dealers are doing to generate first party leads and hold third party providers responsible.
Optimization – What free or inexpensive things you can be doing increase visibility.
Lead Follow Up – Now that you’re getting leads, how you should be responding to them.
Copyright 2012 © Kain Automotive Inc.
Actual photo taken from dealer’s site sitting in this room. -
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WARNING:This presentation assumes that you know the basics:
- Pricing consistent with your market- Quality photos…and lots of them- Descriptions on every vehicle
…The innocent won’t necessarily be protected.
Copyright 2012 © Kain Automotive Inc.
SEM – Used Car Feed
Long tail keywords :: Relevancy :: VDP
#1
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SPECIALS#2
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SPECIALS#2
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SPECIALS#2
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How do you stack up?
Copyright 2012 © Kain Automotive Inc.
DEALER # OF SPECIALSBristol Toyota 5Buckhannon Toyota 0Coad Toyota 5Craig Toyota 2Dahl Toyota 12Fernelius Toyota 20*Harr Motors Inc 0Hosmer Toyota 0Kasper Toyota 7Kool Toyota 0Marianna Toyota 9Mike Basil Toyota 18Steven Toyota 8Superior Toyota 0Toyota of Danville 1Toyota of Murray 1Toyota of Muskogee 21*Vanderstyne Toyota 5Vescovo Toyota 5
* Call the page "Used Specials"
On
Fri
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pr
4th
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1010
TRAC#3
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1111
TRAC#3
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Overlays on CPO#4
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CPO Description#5
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AutoTrader
“Tell us you saw the car on AutoTrader and save an aditional $250.”
#6
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CARGURUS#7
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CARGURUS#7
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CARGURUS
FREE 30 DAY TRIAL
#7
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8. SELL US YOUR CARSELL US YOUR CAR#8
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VIDEO EMAILS#9
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CATS#10
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Connect!
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407.760.8072
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