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“A minidisc on the Mersey and a blogging salmon” Doing new media with very little money Kate Fox, New Media Manager Mersey Basin Campaign
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Kate Fox, Mersey Basin Campaign

Apr 16, 2017

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Page 1: Kate Fox, Mersey Basin Campaign

“A minidisc on the Mersey and a blogging salmon”Doing new media with very little money

Kate Fox, New Media ManagerMersey Basin Campaign

Page 2: Kate Fox, Mersey Basin Campaign

• Water quality

• Waterside regeneration

• Community engagement

Page 3: Kate Fox, Mersey Basin Campaign
Page 4: Kate Fox, Mersey Basin Campaign
Page 5: Kate Fox, Mersey Basin Campaign

…tell stories…

…have a conversation… …listen to the

buzz…

…ask opinions…

…share links…

…ask for help…

Page 6: Kate Fox, Mersey Basin Campaign

local audiences

online public

non-profit new media

niche interests

Page 7: Kate Fox, Mersey Basin Campaign
Page 8: Kate Fox, Mersey Basin Campaign

pick ‘n’ mix

Blogging

Photosharing

Videosharing

Podcasts

Message boards

Chat rooms

Social networks

Widgets

RSS

Micro-blogging

Page 9: Kate Fox, Mersey Basin Campaign

Falling off a blog

Page 10: Kate Fox, Mersey Basin Campaign

Hosted by www.blogger.com (FREE)

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Page 12: Kate Fox, Mersey Basin Campaign

Hosted by www.typepad.com (£7 per month)

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…Choose a blogging platform you’re comfortable with…

Page 14: Kate Fox, Mersey Basin Campaign

…get connected…

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…train your bloggers…

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…write some content…

…and keep going!

Page 17: Kate Fox, Mersey Basin Campaign

Green team 2CV

Page 18: Kate Fox, Mersey Basin Campaign

She’s lost control…

Page 19: Kate Fox, Mersey Basin Campaign

www.travellingfishy.com (FREE)

Page 20: Kate Fox, Mersey Basin Campaign
Page 21: Kate Fox, Mersey Basin Campaign

The power of audio…

Page 22: Kate Fox, Mersey Basin Campaign
Page 23: Kate Fox, Mersey Basin Campaign

Editing: Adobe Audition (c. £350)

Or http://audacity.sourceforge.net/ (free) / Garage Band (Mac)

Page 24: Kate Fox, Mersey Basin Campaign

www.riverthatchangedtheworld.com

Page 25: Kate Fox, Mersey Basin Campaign

• Showcased at venues along the Mersey, including the Albert Dock, Ellesmere Port Boat Museum, Sale Waterside Arts Centre, Stockport Art Gallery, Liverpool John Lennon Airport & Catalyst Science Centre

• Broadcast on BBC Radio Merseyside

• Enabled interview slots on BBC Radio Merseyside and BBC Manchester, as well as participation in Tenantspin internet TV project

• Led to exposure on Griff Rhys Jones’ Rivers (coming this spring!)

• Adopted by National Museums Liverpool to form part of the content for the brand-new Museum of Liverpool

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Page 27: Kate Fox, Mersey Basin Campaign
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• Choose the right interviewee for the job• Plan your approach

• Take stock of the surroundings• Record for the edit

• Check and double-check that recording has worked• Keep hold of your raw audio

• Think about transcription• Edit efficiently

• Extra resources: community radio training /• http://www.bbctraining.com/radio.asp

• Do your project for yourselves

Page 29: Kate Fox, Mersey Basin Campaign

Video killed the radio star?

Page 30: Kate Fox, Mersey Basin Campaign

http://www.youtube.com/merseybasincampaign

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All of a Twitter…

Page 32: Kate Fox, Mersey Basin Campaign

•It’s not about you, it’s about other people’s relationship with you, and about being a useful member of the community.

•It’s about conversation and building relationships – it takes time and effort, and it isn’t instant, or easy to measure.

Page 33: Kate Fox, Mersey Basin Campaign

Walter’s last word…

www.twitter.com/kate_is_busy

Page 34: Kate Fox, Mersey Basin Campaign