Kasbtv.com Starting a Global eBiz in Pakistan: Opportunities & Challenges Altaf H. Khan.

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Starting a Global eBizin Pakistan:

Opportunities & Challenges

Altaf H. Khan

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Overview

• Global eBusiness?• Based in Pakistan?• Selection process• New product,

technology, business model development

• Risk/rewards

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Overview

• Global eBusiness?• Based in Pakistan?• Selection process• New product,

technology, business model development

• Risk/rewards

• Originating the idea• Assembling a team• Writing the biz plan• Raising capital• Execution phase• Improving the odds• Wrap-up

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eBussiness?

A business which leverages the Internet

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Global eBusiness?

An eBusiness focusing on one or more of the following markets:

– North America

– Europe

– Asia

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Based in Pakistan?

• Emotional reason?

• Sound business reasons?

– HR quantity & cost

– Infrastructure quality & cost

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Many Possibilities

• Professional Training

• IT-enabled, remote services

• Custom software development

• New technology, product, business model development

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Which Sector is Right for You?Dimension Training Remote Custom ProductsMarket size ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Competitive advantage ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Leadership ■Experienced professionals ■ ■Junior professionals ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Training ■ ■ ■ ■ ■ ■Telecom ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Distribution channels ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Buildings ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Initial investment ■ ■ ■ ■ ■ ■ ■ ■ ■Returns ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Payback period ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Ease of exit ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Scalability ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Diversification opportunities ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■Sustainability ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■

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New Prod, Tech, Biz Model Dev

• New Products– Video ICQ

• Disruptive Technologies– Multimedia search engine

• Novel Business Models– eTransaction enablement w/o credit cards

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Risks

• Empirical evidence points towards low rate of success

• You are developing something that will come to market 1-5 yrs down the road. During that time:– The targeted market may disappear– Someone may come up with the same product, first!

• Your projections may be based on incorrect assumptions

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Rewards

• Recognition among your peers

• Immense wealth & fame

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The First Step?

Originate an idea that is:

– New, unique, novel

– Addresses an unbounded market

– Has a built-in barrier to entry

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The Next Step?

Write the biz plan that includes:

1. Executive summary2. Company description3. Product/service4. Market analysis 5. Competitive analysis6. Execution of biz plan7. Management team8. Capital requirements9. Financial analysis

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Contents of the Biz Plan



A concise summary of the entire business plan

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Background info about the company, including capital structure

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What will the company provide its customers? How will customers benefit from the company's product/ services compared to what they currently use/have?

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How many potential customers benefit from the company's product/ services compared to what they currently use/have?Growth rate?Marketing strategy?

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Who are the key competitors?In what areas are you stronger/weaker than them?Are there barriers to entry that can stop others enter the market?

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How will the business plan be implemented? Strategies?Timeline?Budget?Tactics?Alliances?

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Who are the people in the company?What experience, track record, expertise do they bring?

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How much does the company require to implement the plan?How does the company value itself to investors? Expected burn-rate?

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Financial projections, including cash-flow analysis

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Assembling the Team

• Key characteristics to look for:– Do they share your vision, values?

– Are they flexible about their roles?

– Are they energetic, persistent?

– Do they work with a sense of urgency?

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Assembling the Team

• Key characteristics to look for:– Do they share your vision, values?

– Are they flexible about their roles?

– Are they energetic, persistent?

– Do they work with a sense of urgency?

• How to find them?– Through your network

– Through the networks of your investors

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Raising Capital

• Things to look for in investors:– Their track record

– Their contacts

– Their people

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Raising Capital

• Things to look for in investors:– Their track record

– Their contacts

– Their people

• They will bite if you have,– An innovative idea– A huge market– A reasonable execution strategy– A persistent, energetic, smart team

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Execution

• Successful marketing is critical• Be business-driven, not technology-driven

• Stay focused on your business objective• Be flexible; change your biz plan, if required

• Create a high-energy organizational culture• Outsource non-core tasks

• Actively seek value-adding partners & affiliates• Focus on the customer

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Summary

• Originate a unique idea

• Write a compelling business plan

• Assemble a team

• Raise capital

• Execute

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Improving the Odds

• Build an unfair advantage

• Write a compelling marketing plan

• Assemble a great team

• Raise smart capital

• Found value-adding partnerships/affiliations

• Outsource non-core activities

Kasbtv.com Starting a Global eBiz in Pakistan: Opportunities & Challenges Altaf H. Khan.

Documents

execution of biz plan

market analysis

financial analysis slide

competitive analysis

entire business plan

entry slide

khan slide

internet slide