Karolina Attspodina, Head of Sales, Eastern Europe, Adjust

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MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS

SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL

2012

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www.adjust.com

ATTRIBUTION ANALYTICS STORE STATS

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Based in Released Funded by

Moscow Q2 2011

Rocket Internet

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A simple goal: engage our users for longer.

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define targeting

inform partners

understand data

track performance

track acquisition

analyze behaviourEASY

TRICKY

optimize

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q

#1: How can you speed up partner integration?

7

q

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browser customer

active

passive

#2: Defining Segments & Targets

SPECIFIC PRODUCTS

BRANDS

SUGGESTIONS

REMINDERS

RFM  Segmenta,on

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#3: How can you understand your data?

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www.adjust.com

CLICK

INSTALL

RE-ENGAGEMENT

SESSIONAttribution Re-attribution

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1. How can you funnel the right data to partners?

2. How can you segment your users?

3. How can you understand the data that comes out?

PICK EARLY INDICATOR KPIs CRUNCH YOUR COHORTS

ADD DATA DYNAMICALLY FIND THE SIMPLE DIVISION

USE ONE SDK & FIND DYNAMIC APIs

Mobile'Re)Engagement'0ps'

No#Cookies#IDFA%and%Device%Ids%

No#Links#Deep%Links'

Fall#Backs#Site%page%or%Mobile%Stores%fall%back%in%case%of%App%

uninstalls'

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We make data work for you

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www.adjust.com

HEAD OF SALES, EASTERN EUROPE

Karolina [email protected]

DISPLAY ADVERTISING GROUP LEADER

Evgeniy Bikin

www.lamoda.ru