Karen McNaughton Senior Seafood Technologist SARDI Food Innovation and Value Chain.

Karen McNaughton

Senior Seafood Technologist

SARDI

Food Innovation and Value Chain

Background • Bachelor of Science with Honours in Industrial Food Technology

• 20 years experience in product development

• UK and New Zealand markets

Skills • Delivering products that are – Safe– Commercially viable– Innovative

• 8 years seafood product development experience

• Project management and Stage-Gate™ Process for Product Development

ASCRC Projects

Current Projectsand

New Products

Current Projects Development & Evaluation of

Yellowtail Kingfish Consumer Products

2009/722.10

Current Projects Chilled Pre-Packaged Seafood

Category Development 2009/770

Stage 1 A & B

Current Projects The Whole Prawn Project

2010/744Stage 1

(Product Development Ideation)

NewProducts

• New Product Concepts

• Product Tastings with Lunch

• Your Feedback –Discussions over lunch

Kingfish Fillet Portions,Ready to Cook - 2 portions with Piri Piri seasoning in a foil bagRetail $11.99/250g Pack

– Simply oven roast in the foil bag for a delicious meal solution

– Why: • Australian Kingfish to the domestic

retail consumer at a price premium• Convenience from the deli counter• Suitable cooking method from the

consumer research• Pre-pack, fixed weight and price

Breaded Sardines, Ready to Cook - Sardine fillets, coated in a lemon pepper breadcrumbRetail $9.99/400g Pack

– Simply oven bake in the foil tray for a delicious snack to share with family and friends

– Why: • Value add to a low value species • Convenient format, popularity of

tapas style food• Australian seafood to the domestic

retail consumer• Shelf Life Extension• Product Extension: Fish content 55%

Breaded Australian Salmon,Ready to Cook - Australian salmon strips, coated in a light & crispy breadcrumb Retail $9.99/400g Pack

– Simply oven bake in the foil tray for a delicious snack to share with family and friends

– Why: • Value add to a low value species • Convenient format, popularity of

tapas style food• Australian seafood to the domestic

retail consumer• Product Extension: Fish content 65%

Thai Style Fishcakes,Ready to Cook 12 mini Thai fishcakes made with kingfishRetail $9.99/300g Pack

– Simply oven bake in the foil tray for a delicious snack to share with friends

– Why: • Whole fish utilisation• Currently unused ‘flesh’• $0 cost raw material: discarded

frames

Prawn Dim Sum Mix - prawn dim sum made with school prawn meat, lemongrass, chilli and coriander

– Foodservice Prawn dim sum mix, ready to use

– Why: • Undervalued prawn species• Currently 50% of school prawn

catch sold as bait @$4/kg• Australian seafood to the

domestic consumer