Karen Mcgrane - Content in a zombie apocalypse (From Business to Buttons 2015)

CONTENT IN A ZOMBIE APOCALYPSE

@karenmcgrane

PRINT

WEB

MOBILE

TABLETS

SMART TV

IN-CAR

STAR TREK COMPUTER

WATCHES

STADIUM SCOREBOARDS

DIGITAL SIGNAGE

REFRIGERATOR

TOAST

CONTENT

EMAILINTRANET

SOCIAL MEDIA

MICROSITES

MOBILE WEBWEBSITE

PRINT

TABLET APPS

MOBILE APPS

BLOGS

SMART TV

IN-CAR SYSTEMS

GOOGLE GLASS

DIGITAL SIGNAGE

DELICIOUS TOAST

WATCHES

PROTECT OURSELVES

TRUE SEPARATION OF CONTENT FROM FORM

The future of content management systems is in their ability to

capture the content in a clean, presentation-independent way.

—Daniel Jacobson, Netflix

THE WEB IS NOT A LASER PRINTER

Imitating paper on a computer screen is like

tearing the wings off a 747 and using it as a bus on

the highway.

—Ted Nelson

BLOBS vs. CHUNKS

THE WEB ISN’T PRINT.

THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES

THANK YOU

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