Kansas City Home & Garden Show - "FANatical Selling"

FANatical Selling High  Touch  Selling  in  a  High  Tech  World

Buyers are FANS

#FANselling @CreatingWOW

90% used the Internet

2013  Digital  House  Hunt

ü  11 searches prior to taking an action

ü  Search 90 days prior to purchase

2013  Digital  House  Hunt

Upon First Search: ü  24% take action

same day

ü 40% take action 120 days

2013  Digital  House  Hunt

Zero Moment of Truth

#FANselling @CreatingWOW

The FANatical Sales Process

Attract

Engage

Convert

WOW!

#FANselling @CreatingWOW

FANS Come First

ü  Informed ü  Empowered ü  Invested ü  Expectations

#FANselling @CreatingWOW

What Do FANatical Salespeople Do Differently?

Drive Traffic

Janet Backman Southern Homes of Polk County

2014

Salesperson of the Year

The Power

of Social Proof

Social Proof Works!

Give to

Get #FANselling @CreatingWOW

ü  Show gratitude

ü  Radiate Enthusiasm

ü  Write conversationally

#FANselling @CreatingWOW

1/3, 1/3, 1/3

Personalize the Pitch

87,000 Coffee Combinations!

What Are Your Must Haves?

Ask Yourself: ü  What is this

person’s POV?

ü What are your buyer’s FAQ?

#FANselling @CreatingWOW

Harness Technology

ü  CRM ü  Hardware ü  Apps

#FANselling @CreatingWOW

Productivity Apps

Paperback Books $20 each (reg. $24.95) eBooks $10 each

Text “WOW” to 44144

Slides available at Slideshare.net/Meredith Oliver

Meredith Oliver Learn more at CreatingWOW.com

               @CreatingWOW                

Facebook.com/CreatingWOW

@MeredithsShoes22